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Archive
The Independent’s CEO Christian Broughton on using AI to do more and be more human
Digital-only newsbrand The Independent is using AI to do more with a relatively small team, freeing up reporters to extend its mission as a dogma-free platform for trusted information, and drive talent-led audience engagement.


Media Voices, +1
AI and the future of trusted media: walking the tightrope between increased efficiency and editorial integrity
At the heart of publishing’s AI conundrum lies the tension between maintaining public trust and the opportunity to exploit operational efficiencies crucial to commercial sustainability. Here’s how PA Media Group, Newsquest, Reach and FT Strategies are walking the tightrope.


Media Voices, +1
Inside the Kyiv Independent’s campaign-led approach to audience growth
The Kyiv Independent covers Ukraine and Eastern Europe for the rest of the world, and is celebrating its fourth birthday with a campaign designed to boost its membership from 22,000 to 25,000 by the end of the year.


Media Voices, +1













