Archive
AI can produce more. Just don't ask it for the meaning of life.
Publishers are getting better at using AI to accelerate production and solve operational problems. But no model can define your audience, sharpen your proposition or make the editorial decisions that distinguish your brand.
Brand ecosystems, the post-traffic era and scaling local journalism: highlights from our recent podcasts
From transformation to talent, post-traffic publishing to print, creators to community, here is a roundup of the insights we’ve taken away from the first six of this season’s guests.
Audience-first focus drives multi-platform success at Immediate’s food brands
When Lily Barclay joined Good Food Magazine as a digital assistant, print dominated the title’s output. Now, Barclay is content director for Immediate Media’s Food Group and print is just one part of her muti-platform, multi-brand portfolio.
From magazine to outdoor media ecosystem: the evolution of Outside Inc
Outside magazine once set the gold-standard for long-form journalism about life outdoors. These days, it sits at the centre of a media ecosystem designed to inspire and guide people from the first tentative steps of their journeys outdoors to celebrating their active-lifestyle achievements.
How The Guardian turns pop-up newsletter readers into regular subscribers
The World Behind the Cup is the latest short-run newsletter series from The Guardian. The paper’s Head of Newsletters, Toby Moses, explains how the publisher’s strategy for pop-ups – and newsletters more generally – has evolved over the five years that he has been in charge.