Archive
Habit stacking: how added extras make apps engagement powerhouses for Stylist and Daily Mail Group
Puzzles, podcasts and AI-assisted article read-outs are just some of the techniques Stylist and the Daily Mail are using to ‘habit stack’ in their apps and make each interaction as engaging as possible.
How a niche B2B energy podcast makes live events and sponsorships pay
Big listener numbers make podcasts attractive commercially, but a podcast with the right listeners can still see incredible commercial success with the right combination of editorial expertise and marketing, as DC Thomson’s Energy Voice Out Loud has shown.
Newsletter growth and engagement strategies from POLITICO, The Guardian and beehiiv
Newsletters have grown beyond being an extension of a publisher brand and surfacing web stories to being mini brands in their own right for some publishers. Some have even become flagship products, and major drivers to other areas of the business.
What The Guardian is doing to build robust recurring audience relationships and revenue
Falling traffic, AI summaries and unreliable social media referrals are pressuring publishers of all stripes. For the Guardian, with supporters delivering 45% of its revenue, direct relationships are the North Star.
How The Times, Telegraph and Hearst are prioritising quality over quantity for long-term, sustainable audience growth
As pressures on traffic and discovery grow, coupled with the bombardment of AI ‘slop’, there is an opportunity for publishers to lean into a true quality over quantity ethos and reap the benefits. But what does this look like in practice?
Good Housekeeping MD Liz Settle: “This is the best time to work in magazines since the early noughties”
Liz Settle joined Hearst UK’s Good Housekeeping magazine in 2023 and over the last three years, she’s changed a lot at the 104-year old brand. Last year was a great year for the magazine and looking ahead, she believes the tides are turning in our favour.
News start-up The Nerve “really close” to sustainability as first birthday approaches
The Nerve is preparing to celebrate a year since launch with special events, and even a print magazine. Co-founder Sarah Donaldson shares why they’ve seen such early success, the upcoming launch of a print ‘zine, and how the brand is on the brink of financial sustainability.
How to convince your boss to invest in print
It’s pretty easy to convince magazine fans that print is worthwhile, but it can be more difficult to bring around hard-nosed publishing managers. Here are 10 arguments you can make to help you stop managing decline and get your boss on board with a long-term print strategy
Next steps with zero-click: From awareness to action
98% of respondents to a recent survey had heard of the zero-click phenomenon, and 54% were very familiar. However, Woodwing's John Fong points out that being aware of something and acting upon it are two different things. “You need to be aware of it, but you need to be on top of it.”