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Archive
How German-language newsletter start-up Morningcrunch built an audience of 50,000 young professionals in just 12 months
If you were planning a daily news publication to target younger audiences, your starting point might be TikTok or WhatsApp. But after just 12 months, 50,000 young professionals in Germany are beginning their day with an email newsletter. Morningcrunch, delivering a mix of colloquial content and clever curation, is proving email is a thing even for Gen Z.
How start-up local newspaper The Baltimore Banner uses an app as a statement of intent
Funded by the Venetoulis Institute for Local Journalism, the non-profit faced an uphill battle to serve its audience with limited resources and an untested brand. But – with a flexible app strategy – it is making headway.
Why a robust, publishing-focused CMS should be the backbone of your digital publishing strategy
The right CMS is the backbone of modern digital publishing; choosing the wrong one for your business can mean disrupted or inefficient workflows, poor content management and missed opportunities for audience engagement and monetisation.
Why a solutions-focused community magazine launched a podcast that creates individual connections
Greater Govanhill magazine set out with a mission to help solve the problems of a Glasgow neighbourhood. Its starting point was to listen to the concerns of its residents, but with its award-winning Fonds podcast series, it is letting them tell their own stories to deepen community connections.
