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Archive
AI and the future of trusted media: walking the tightrope between increased efficiency and editorial integrity
At the heart of publishing’s AI conundrum lies the tension between maintaining public trust and the opportunity to exploit operational efficiencies crucial to commercial sustainability. Here’s how PA Media Group, Newsquest, Reach and FT Strategies are walking the tightrope.


Inside the Kyiv Independent’s campaign-led approach to audience growth
The Kyiv Independent covers Ukraine and Eastern Europe for the rest of the world, and is celebrating its fourth birthday with a campaign designed to boost its membership from 22,000 to 25,000 by the end of the year.


Scaling in Africa: How Communiqué is leveraging culture, community and collaboration to grow beyond a newsletter
Lagos-based newsletter Communiqué, founded by David Adeleke, has been punching way above its weight for most of its four-year existence. Now, it is more than a newsletter, building into a sustainable media business that sits at the heart of a developing creator economy ecosystem.















