Archive

Variety’s Dea Lawrence on turning a legacy publication into a cultural brand

Variety’s Dea Lawrence on turning a legacy publication into a cultural brand

More than a century old, Variety has transformed from a B2B pure play to a hybrid business and consumer publication. Publisher and co-president Dea Lawrence explains how this shift has helped the entertainment industry’s paper of record thrive through decades of disruption.

Media Voices
Peter Houston
Media Voices, +1
Semafor’s Ben Smith on evolving a news start-up for the post-traffic era

Semafor’s Ben Smith on evolving a news start-up for the post-traffic era

Few understand better than ex-BuzzFeed Editor-in-Chief Ben Smith the attraction of scale. But he saw the “terminal decline” beginning for the web and is keeping Semafor firmly rooted in quality over quantity, and direct audience connections.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
How Faversham House transformed from traditional B2B publisher to digital and events powerhouse

How Faversham House transformed from traditional B2B publisher to digital and events powerhouse

Culture change has been vital to bringing Faversham House’s sustainability and utility brands fully digital. But centering the audience as part of a brand ecosystem will be key to keeping the publisher resilient in the future, says CEO Amanda Barnes.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
The opportunities in print magazine publishing

The opportunities in print magazine publishing

This is the best time in decades to take advantage of a revived interest in printed magazines. How you make the most of the print opportunity will depend on the markets you work in.

Media Voices
Peter Houston
Media Voices, +1
The challenges of print magazine publishing

The challenges of print magazine publishing

Whatever the talk of a print revival, no one would pretend that publishing a printed title is without its challenges. Peter Houston breaks them down, and what to consider to overcome them.

Media Voices
Peter Houston
Media Voices, +1
Turning readers into paying subscribers: 5 tips for converting via newsletters

Turning readers into paying subscribers: 5 tips for converting via newsletters

Bloomberg, Hearst UK and Mill Media share tips to help convert free newsletter subscribers to paying products.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
What is the zero click era and should publishers be worried?

What is the zero click era and should publishers be worried?

Whether you believe in a literal zero click future or see the decline as something to be managed, the downward trajectory of search traffic is a reality for a growing number of publishers. What is up for debate is who will be most affected, and how organisations can respond.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
Informa Plc’s Alex Roth on why AI integration is like a trip to IKEA

Informa Plc’s Alex Roth on why AI integration is like a trip to IKEA

Informa is the biggest B2B events business in the world. Their AI strategy comes in three parts, focused on improving ways of working, product development, and content discovery.

Media Voices
Peter Houston
Media Voices, +1
How AI could transform events and exhibitions

How AI could transform events and exhibitions

Leaders at Terrapinn, Nineteen Group, Emap and RX Global share what opportunities they see in AI for events businesses, and where they’re experimenting.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
The Publisher Podcast and Newsletter Awards are now open for entries

The Publisher Podcast and Newsletter Awards are now open for entries

Submit your best work to our awards programmes, and join us at The Publisher Summit on July 8th to take your product strategies to the next level.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
How Mumsnet harnessed AI to become a data and insights powerhouse

How Mumsnet harnessed AI to become a data and insights powerhouse

The story of AI at Mumsnet is primarily a data-insights story. With users generating 1.5 million fresh words every day and a 25-year old archive of more than 6 billion words, the site is a treasure trove of consumer insights. AI has ‘turbo-charged’ Mumsnet’s ability to unlock that value for brands.

Media Voices
Peter Houston
Media Voices, +1
DMG Media’s Danny Groom on how AI is changing content and talent strategy

DMG Media’s Danny Groom on how AI is changing content and talent strategy

The Mail has historically been a publication built on reach and high traffic volumes. But with significant headwinds from changes in search and discovery driven by Google and AI advances, DMG Media are having to rethink their model.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
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