Archive
How Saveur magazine is rebuilding a 'couture' print presence for superfans
After four years away from print, much-loved food and travel title Saveur is returning to readers’ coffee tables with bi-annual issues. EIC Kat Craddock describes them as ‘the couture’ in a publishing wardrobe that features an online archive of 8,000 recipes and digital service journalism that includes cookbook content, destination guides and tutorials.
3 lessons on creating and selling B2B podcasts from Farmers Weekly
Smaller numbers of listeners shouldn’t be an insurmountable challenge for B2B publishers. By focusing on the quality and engagement of that audience, and working with existing sponsors on expectations and packaging, podcasts can be a decent revenue contributor.
Why the Toronto Star sees micropayments as a key part of subscriber acquisition
The Toronto Star’s Chief Revenue Officer Brandon Grosvenor says that they are very much in the infancy of their micropayments experiment - or as he calls it, microsubscriptions. “We’re not delusional in thinking this is going to replace the layers of stable subscriptions,” he told Media Voices. “But we’ve been extremely impressed, surprised and optimistic about this becoming part of our acquisition strategy.”
How The Knowledge is experimenting with newsletters without alienating its audience
The Knowledge is a daily digest newsletter founded in 2021. Since then, its readership has grown to over “140,000 happy readers”, who appreciate its format and content. But it took a while for The Knowledge team - and founder Jon Connell - to identify what makes its product appealing and, more importantly for other newsletter providers, how to experiment without alienating its core audience.
7 lessons from a year of paywalled podcasts at The Economist
One year ago, The Economist took a leap of faith and moved all their podcasts (bar one) behind a paywall. It’s paid off, with the publisher saying they have retained 80% of listeners. Director of Podcasts John Shields looks back at what they’ve learned over the past 12 months of Economist Podcasts+.
How German-language newsletter start-up Morningcrunch built an audience of 50,000 young professionals in just 12 months
If you were planning a daily news publication to target younger audiences, your starting point might be TikTok or WhatsApp. But after just 12 months, 50,000 young professionals in Germany are beginning their day with an email newsletter. Morningcrunch, delivering a mix of colloquial content and clever curation, is proving email is a thing even for Gen Z.
How start-up local newspaper The Baltimore Banner uses an app as a statement of intent
Funded by the Venetoulis Institute for Local Journalism, the non-profit faced an uphill battle to serve its audience with limited resources and an untested brand. But – with a flexible app strategy – it is making headway.
Why a robust, publishing-focused CMS should be the backbone of your digital publishing strategy
The right CMS is the backbone of modern digital publishing; choosing the wrong one for your business can mean disrupted or inefficient workflows, poor content management and missed opportunities for audience engagement and monetisation.
Why a solutions-focused community magazine launched a podcast that creates individual connections
Greater Govanhill magazine set out with a mission to help solve the problems of a Glasgow neighbourhood. Its starting point was to listen to the concerns of its residents, but with its award-winning Fonds podcast series, it is letting them tell their own stories to deepen community connections.
