Archive
Inside the Kyiv Independent’s campaign-led approach to audience growth
The Kyiv Independent covers Ukraine and Eastern Europe for the rest of the world, and is celebrating its fourth birthday with a campaign designed to boost its membership from 22,000 to 25,000 by the end of the year.
Scaling in Africa: How Communiqué is leveraging culture, community and collaboration to grow beyond a newsletter
Lagos-based newsletter Communiqué, founded by David Adeleke, has been punching way above its weight for most of its four-year existence. Now, it is more than a newsletter, building into a sustainable media business that sits at the heart of a developing creator economy ecosystem.
Why is a news brand like the FT making a film starring Stephen Fry?
Juliet Riddell, Head of New Formats at the FT, makes films designed to ‘provoke conversations’ about complex subjects for audiences beyond the business and finance community. “There’s something enticing about confronting people's expectations of what’s understood to be a very traditional legacy news organisation.”
How niche running magazine Like The Wind became a blueprint for indie publishing success
“There was a period where publishers thought they might be able to compete toe-to-toe with social media and the internet,” says Publisher Simon Freeman. “I’m not trying to compete on numbers. I’m not even going to have that conversation.”
