Archive

56 million views in 2 years: How Which? crafts a TikTok strategy to appeal to consumers

56 million views in 2 years: How Which? crafts a TikTok strategy to appeal to consumers

Which?'s Hannah Ballantyne discusses how they approached launching on TikTok, the content that resonates with audiences there, and the value to the publication of having a presence on the platform.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
When should you take – or not take – VC funding for a new media business? The slow-growth philosophy of 1440

When should you take – or not take – VC funding for a new media business? The slow-growth philosophy of 1440

Venture Capital (VC) funding has helped to launch some of the most successful media brands of our time. But, as newsletter-based media business 1440 demonstrates, there are still benefits to avoiding VC and building something more sustainable, more slowly.

Media Voices
Chris Sutcliffe
Media Voices, +1
Product strategies: what publishers should be prioritising in 2025

Product strategies: what publishers should be prioritising in 2025

Wessenden Marketing's Jim Bilton outlines the key publisher product trends he tracked last year, and where he thinks publishers should be looking for investment and prioritisation in 2025.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
Some end-of-season reflections

Some end-of-season reflections

An inside look at how our pivot has gone, and what's next

Media Voices
Esther Kezia Thorpe
Media Voices, +1
How The Telegraph turns community into content

How The Telegraph turns community into content

This issue of The Publisher Newsletter is brought to you in collaboration with journalism.co.uk, who provide industry news, coverage, job opportunities and training for media professionals.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
When print is your primary product...

When print is your primary product...

This issue of The Publisher Newsletter is brought to you in collaboration with A Media Operator, a newsletter and community for those in the digital media and online publishing world, run by Jacob Donnelly.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
Publishing’s pivotal moments this year, and predictions for 2025

Publishing’s pivotal moments this year, and predictions for 2025

In the absence of our usual annual Media Moments report, we took a fun look back at some of the pivotal publishing moments of the year, and what 2025 might have in store.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
How publishers are using LinkedIn tools for audience development

How publishers are using LinkedIn tools for audience development

This issue of The Publisher Newsletter is brought to you in collaboration with A Media Operator, a newsletter and community for those in the digital media and online publishing world, run by Jacob Donnelly.

Media Voices
Chris Sutcliffe
Media Voices, +1
The new strategic alignment behind Dow Jones’ brands

The new strategic alignment behind Dow Jones’ brands

By moving to a new way of thinking about audiences, Dow Jones radically altered how it can serve them – and, in doing so, inoculated itself against some of the disruption that is set to emerge over the next few years.

Media Voices
Chris Sutcliffe
Media Voices, +1
Think there's no money in virtual events? Think again

Think there's no money in virtual events? Think again

This issue of The Publisher Newsletter is brought to you in collaboration with A Media Operator, a newsletter and community for those in the digital media and online publishing world, run by Jacob Donnelly.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
The risks and rewards of going solo: Will Hayward's relaunched Welsh political newsletter takes off

The risks and rewards of going solo: Will Hayward's relaunched Welsh political newsletter takes off

Author and journalist Will Hayward was one of a group of experimental paid Substack newsletters launched by regional publisher Reach plc last year. But in September, he decided to take the plunge and go it alone. The catch? He couldn’t take his newsletter with him.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
How declared data can supercharge your first-party data strategy

How declared data can supercharge your first-party data strategy

Declared data, a first-party data strategy that helps publishers serve their audiences better, increases value for advertisers and drives growth.

Media Voices
Peter Houston
Media Voices, +1
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