Welcome to the Publisher Newsletter by Media Voices: profiling the people and products powering publishing.

Report: The Zero-Click Content Shift

What is zero-click search, and does it really pose an existential threat to the publishing business?

Our new report, The Zero-Click Content Shift, aims to answer exactly that question. Produced in association with Woodwing and authored by MediaVoices’ Peter Houston, the report gauges the impact of Google’s AI Overviews on publisher traffic, and tries to get a sense of how big the threat really is.

We also take a closer look at the reality of zero-click search for the publishing business, from its effect on content discovery to brand visibility, referral traffic, and revenue.

As with every MediaVoices report, we’ll highlight the practical advice that publisher can follow to mitigate the downsides. We’ll point to potential obstacles, but also highlight the opportunities that might lie in preparing properly for a future that will almost inevitably bring less search referrals to publisher content.

The report covers:

• How AI Overviews are transforming how content is discovered, consumed and monetised;

• Expert perspectives on zero-click search;

• What publishers need to know about zero-click search and its impact on their businesses;

• Exclusive data from Woodwing’s survey about publisher attitudes to the current challenges;

• How to respond to the zero-click threat;

• A look at the challenges and opportunities created by the AI answer engines.

The report is accompanied by a special podcast episode featuring interviews with Barry Adams, SEO & Audience Growth Consultant at Polemic Digital, Clara Soteras, SEO for News Publishers and Audience Growth Consultant, and John Fong, Managing Director of APAC and Digital Services at Woodwing, who we spoke to for the report. You can listen below, or search ‘The Publisher Podcast’ on your app of choice.

This report and podcast episode is sponsored by WoodWing.

WoodWing empowers publishing ecosystems by uniting technology with deep industry expertise. For 25+ years, we’ve helped teams create, manage, and deliver content across print and digital channels with greater efficiency and consistency. Our portfolio spans multi-channel production, digital assets, quality, knowledge, and information management. Founded in 2000, we operate globally from our headquarters in the Netherlands.  

Learn more about WoodWing’s publishing solutions at woodwing.com