Media Voices

Media Voices

A weekly profile of the people and products powering publishing's future

Audience-first focus drives multi-platform success at Immediate’s food brands

Audience-first focus drives multi-platform success at Immediate’s food brands

When Lily Barclay joined Good Food Magazine as a digital assistant, print dominated the title’s output. Now, Barclay is content director for Immediate Media’s Food Group and print is just one part of her muti-platform, multi-brand portfolio.

Media Voices
Peter Houston
Media Voices, +1
The Publisher Summit & Awards: Masterclasses

The Publisher Summit & Awards: Masterclasses

See who's leading our expert Masterclasses on July 8th in London.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
From magazine to outdoor media ecosystem: the evolution of Outside Inc

From magazine to outdoor media ecosystem: the evolution of Outside Inc

Outside magazine once set the gold-standard for long-form journalism about life outdoors. These days, it sits at the centre of a media ecosystem designed to inspire and guide people from the first tentative steps of their journeys outdoors to celebrating their active-lifestyle achievements.

Media Voices
Peter Houston
Media Voices, +1
Three perspectives on zero-click search

Three perspectives on zero-click search

Like every big story, the arc of the zero-click narrative varies depending on who is telling it. Each of the three sets of protagonists in this tale – search users, Google and content creators – think about zero-click very differently.

Media Voices
Peter Houston
Media Voices, +1
How The Guardian turns pop-up newsletter readers into regular subscribers

How The Guardian turns pop-up newsletter readers into regular subscribers

The World Behind the Cup is the latest short-run newsletter series from The Guardian. The paper’s Head of Newsletters, Toby Moses, explains how the publisher’s strategy for pop-ups – and newsletters more generally – has evolved over the five years that he has been in charge.

Media Voices
Peter Houston
Media Voices, +1
The Publisher Summit & Awards: Key Themes

The Publisher Summit & Awards: Key Themes

This year’s Publisher Summit brings together newsletter, app, podcast, print and event case studies, showcasing what leading publishers are doing to grow audiences and revenue.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
What The Conversation UK has learned from a decade in podcasting

What The Conversation UK has learned from a decade in podcasting

Ten years ago, The Conversation UK launched its first podcast to help bring research and work from academics to a wider audience. Now, the publisher is a multi-award-winning podcasting powerhouse.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
Has publishing’s ‘distribution engine’ stalled?

Has publishing’s ‘distribution engine’ stalled?

There is no doubt that the era of AI Overviews has arrived and the rise of zero-click search has brought the potential to completely transform how content is discovered, consumed and monetised.

Media Voices
Peter Houston
Media Voices, +1
Three key themes driving B2B publishers

Three key themes driving B2B publishers

At Flashes & Flames’ recent Monetising B2B Information and Events conference in London, leading B2B publishers shared their priorities, opportunities and concerns across the day.

Media Voices
Esther Kezia Thorpe
Media Voices, +1
Report: The Zero-Click Content Shift

Report: The Zero-Click Content Shift

What is zero-click search, and does it really pose an existential threat to the publishing business? Our new report, The Zero-Click Content Shift, aims to answer exactly that question.

Media Voices
Peter Houston
Media Voices, +1