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Variety’s Dea Lawrence on turning a legacy publication into a cultural brand
More than a century old, Variety has transformed from a B2B pure play to a hybrid business and consumer publication. Publisher and co-president Dea Lawrence explains how this shift has helped the entertainment industry’s paper of record thrive through decades of disruption.
Semafor’s Ben Smith on evolving a news start-up for the post-traffic era
Few understand better than ex-BuzzFeed Editor-in-Chief Ben Smith the attraction of scale. But he saw the “terminal decline” beginning for the web and is keeping Semafor firmly rooted in quality over quantity, and direct audience connections.
How Faversham House transformed from traditional B2B publisher to digital and events powerhouse
Culture change has been vital to bringing Faversham House’s sustainability and utility brands fully digital. But centering the audience as part of a brand ecosystem will be key to keeping the publisher resilient in the future, says CEO Amanda Barnes.
What is the zero click era and should publishers be worried?
Whether you believe in a literal zero click future or see the decline as something to be managed, the downward trajectory of search traffic is a reality for a growing number of publishers. What is up for debate is who will be most affected, and how organisations can respond.
