- The Publisher Newsletter
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Archive
How The Economist and Financial Times manage personality-driven newsletters
Newsletters led by star writers and editors are proving an effective tool for publishers to supercharge loyalty. But putting key journalists front-and-centre is not without its risks, as the FT’s Sarah Ebner and The Economist’s Andrew Palmer and Dominic Rech discussed at the Publisher Newsletter Summit.
How Hearst UK and Stylist use app extra features to enhance reader relationships
Apps can be a powerful retention tool for subscription publishers. If they want readers to come back regularly, having enhanced features and added extras like games can be key to building habits and making the app ‘sticky’.
Why the FT’s app is its most powerful retention tool
“Subscribers that are only or primarily on the app are 37% less likely to cancel than non-app users,” said the Financial Times’ Muj Ali at the Publisher App Summit, held in June. Here’s how the business publication has turned its app into a vital retention channel.
What community means to the Women’s Running podcast and The Plodcast from the BBC’s Countryfile magazine
We brought together two award-winning podcasters at our recent Publisher Podcast Summit – Women’s Running and The Plodcast from the BBC’s Countryfile – to find out how they see their podcast communities and what challenges they’ve faced in their community-building journeys.
Newsletter marketing strategies from Metro.co.uk and The Spectator
“No matter how good your product is, or how good you think your product is, newsletters don’t grow by themselves,” said Metro.co.uk’s Newsletter Editor Sophie Laughton at the Publisher Newsletter Summit, held in London in June.
