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Archive
Why Discord has become a key tool to build the Women’s Running magazine community
Messaging platform Discord has grown to be a core community-building tool at Women’s Running. Senior Editor Esther Newman explains how it has helped the publication centre women and learn more about their audience.
Introducing memberships to Hearst’s iconic magazine portfolio: “There’s no one-size-fits-all,” says Katie Vanneck Smith
Hearst UK CEO Katie Vanneck Smith talks about communicating membership benefits, putting brands at the heart of the proposition and the importance of publishing teams in making magazine memberships successful.
56 million views in 2 years: How Which? crafts a TikTok strategy to appeal to consumers
Which?'s Hannah Ballantyne discusses how they approached launching on TikTok, the content that resonates with audiences there, and the value to the publication of having a presence on the platform.
When should you take – or not take – VC funding for a new media business? The slow-growth philosophy of 1440
Venture Capital (VC) funding has helped to launch some of the most successful media brands of our time. But, as newsletter-based media business 1440 demonstrates, there are still benefits to avoiding VC and building something more sustainable, more slowly.
