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Archive
How The Guardian turns pop-up newsletter readers into regular subscribers
The World Behind the Cup is the latest short-run newsletter series from The Guardian. The paper’s Head of Newsletters, Toby Moses, explains how the publisher’s strategy for pop-ups – and newsletters more generally – has evolved over the five years that he has been in charge.
Bauer’s Lauren Holleyoake on the business of bookazines
Lauren Holleyoake is publisher of three of Bauer UK’s most iconic glossy magazines. She is also the lead for the company’s bookazine business, launching titles like Your Definitive Guide to the Masters from Today’s Golfer. That might seem like a mismatch, but as she explains it’s all about ideas that generate revenue.
Bustle’s Charlotte Owen on ditching the ‘everything for everyone’ era
Charlotte Owen is the Editor-in-Chief of the millennial women’s media brand Bustle and the EVP of Editorial for its parent company, BDG. Rather than see her portfolio role as a challenge, she sees it as a ‘gift’ now that the ‘weird era’ of trying to be everything to everyone is over.
How a creator-led news network is amplifying voices from the Global South
Ismail Akwei is the editor of Global South World, a news brand founded in 2023 to build a more informed and nuanced understanding of the Global South. Its mission is to ‘counter parachute journalism and condescension’ with news and opinion from a network of journalists and creators that live across Asia, Africa and South America.
Variety’s Dea Lawrence on turning a legacy publication into a cultural brand
More than a century old, Variety has transformed from a B2B pure play to a hybrid business and consumer publication. Publisher and co-president Dea Lawrence explains how this shift has helped the entertainment industry’s paper of record thrive through decades of disruption.
Semafor’s Ben Smith on evolving a news start-up for the post-traffic era
Few understand better than ex-BuzzFeed Editor-in-Chief Ben Smith the attraction of scale. But he saw the “terminal decline” beginning for the web and is keeping Semafor firmly rooted in quality over quantity, and direct audience connections.
