Happy hump day! Today's Media Roundup is brought to you by Esther.

A robot wrote this entire article. Does that scare you, human? — www.theguardian.com

I read this piece with a slight feeling of apprehension. It's rather good. If this is where the robots have got to, journalists might actually, finally be screwed.

But if you haven't read it yet, read the editor's note at the bottom first. The finished piece is actually constructed from a number of human-fed prompts, and pieced together from 8 different outputs (or essays) from GPT-3.

"We chose...to pick the best parts of each," says the note. "Editing GPT-3's op-ed was no different to editing a human op-ed. We cut lines and paragraphs, and rearranged the order of them in some places. Overall, it took less time to edit than many human op-eds."

I'd politely suggest that they need better human op-ed writers if it's taking them that long to edit. But snark aside, this is a very misleading headline.

Charlie Beckett, who is leading the LSE's Journalism and AI project summed it up nicely: "No, despite the headline, this wasn't written by a robot. It was written by software created by humans, with prompts from humans and then edited by humans."

Journalism jobs remain more at risk from cost cuts than robots for now.

Engaging with your audience = eyes, ears and super fans — www.rjionline.org

This is a really interesting case study about audience engagement after Documented published two versions of an investigation, one in English and one in Spanish. "That article in Spanish is the second-best performing investigative journalism piece of the year on our website," says Audience Editor Nicolás Ríos. "These experiences highlight what should be obvious, but something we regularly forget as journalists: our readers often know more than we do."

Creating exceptional customer engagement & loyalty during COVID-19 — www.ftstrategies.com

The FT hit their subscription goals for the entire year in just three months 😱. In this podcast (plus transcript) from the FT's consulting arm FT Strategies, Head of Digital Editorial Development Renée Kaplan explains how companies can create new digital sources of revenue and improve customer engagement as the pandemic continues.

JPI Media to restart sale process as it cuts print staff — www.pressgazette.co.uk

A mixed bag of news here for JPI Media. Its sale process has been restarted after being put on hold due to COVID, and they are looking to create 24 jobs in a newly-formed central digital team. However, around 20-30 jobs are at risk in Scottish small brands, advanced content hubs, community sport and design hub teams. As always, we hope those who are affected find their feet.

This week's podcast:

Special: 6 things you missed over summer 2020 — voices.media

In this first episode back following an… eventful summer for media, the team discusses six topics you might have missed over the past month. Get the latest on Facebook & Google vs Australia, what difference mainstream podcast coverage could make, and what media leaders make of Vogue Business' reader revenue play.

Lessons from award-winning publisher podcasts: Digiday Podcast's Brian Morrissey — voices.media

The latest in our podcast mini-series is now live! Digiday President, editor-in-chief and podcast host Brian Morrissey says build your podcast around what you do best, but be adaptable. Be clear on the job your podcast does for your business; think of it as a feature of your brand, not as a separate product.