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- Wednesday 7th October: Stylist strikes deal with Ocado for return to print
Wednesday 7th October: Stylist strikes deal with Ocado for return to print
Buenos días! This morning's Media Roundup is brought to you by Peter and Duolingo.
Like all the free-distribution titles, Stylist has been kept off the streets by COVID. But the weekly is returning to print with the help of home-delivery superstar Ocado.
Stylist returned to the real-world with a 400,000 print run last week, half distributed by Ocado to customers that requested the title. The betting is that, at a time when more people are having their groceries delivered than ever, partnering with an online supermarket makes perfect sense.
Stylist Group CEO, Ella Dolphin, told Campaign that Ocado has been a "standout winner for customers at this time". With traditional distribution at travel points restricted Dolphin said the title needed needed an alternative that delivered scale.
"I was very keen to keep that mass distribution and excitement around print rather than reducing the scale of it," said Dolphin.
Following the success of its £21.99 annual digital subscription, Stylist has also introduced its first print subscription at £4 per quarter, sadly signaling the end of free-distribution for Esther's favourite magazine.
Big New Report Alert 📣 Our good pal Damian Radcliffe has been following the pandemic’s impact on publishing over the past few months. He's now written 80+ pages over seven chapters on COVID's impact on the media and the strategies used to survive and thrive. You can download it for free at What's New In Publishing.
Government-backed research has found a 1% rise in the circulation of a local newspaper boosts electoral turnout in its area by 0.37%. The bad news is local newspaper circulation last year was just a third of what it was in 2007.
Bigging up Journalism Matters week, her Royal Majness issued a message of support to the UK's newspaper industry. Writing to the News Media Association she emphasised the importance of 'trusted, reliable sources of information'. Amen Ma'am!
In related news, Harry and Meghan are trying to secure the same outcome in the courts.
This week's podcast:
The Week Junior Editor in Chief Anna Bassi on why a print magazine for kids is growing strongly — voices.media
This week, we hear from Anna Bassi, Editor in Chief of The Week Junior. It's been a milestone couple of months for the Week Jr team, their 250th issue and circulation up 22% YOY. Anna's talking to Esther about why print for children works in 2020, approaching difficult topics like protests and pandemics, and their podcast one year on.
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