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Wednesday 4th November: Hangovers, hope, and how to win
Well, this is a tricky one. I'm writing this at 19:00 UK time, the night before the morning after. All I can say is - good luck, everyone. We'll see you on the other side.
Publishing fails if it doesn't represent society - in every sense of the word. So we're happy to see that the Time Out brand is picking up on grassroots campaigns in cities around the world to promote black voices. The campaign, which launched yesterday with a special edition featuring only black businesses, restaurants and contributors, is part of a campaign across print, digital and social.
Nishma Robb, director of brand, reputation and ads marketing at Google, said: “We are proud to work with Time Out London and Ashley Walters to bring this extraordinary campaign to life and celebrate Black Pound Day, which encourages consumers to shop at Black-owned businesses."
If you absolutely have to be cynical about it (and we at Media Voices often are) then the fact the episode's sole advertiser is Google might raise an eyebrow. It isn't too long ago that Google was accused of buying the goodwill of publishers with some exorbitant spending. Regardless of the why, however, this time the money is at least going to support an undoubtedly worthy cause.
We know that it's a hard time to be a journalist. Reporting on the pandemic is having a deleterious impact on mental health, and the burnout from having to produce stories to feed the attention engine is real. In this essay, Frederic Filloux explains what he tells his J-students to keep them hopeful.
‘When terrible things happen, our numbers go up’: How NYT Cooking is approaching the pandemic, politics and inclusion [£] — digiday.com
A fun one if you have any free Digiday articles left this month. We've known for some time how valuable non-news subscriptions are to the NYT's bottom line, but this article demonstrates why: people look for any amount of comfort when awful events occur, and food is one of the best sources of that solace.
Yesterday we told you about how Dagens Næringsliv was transforming their wine coverage. Today, Cosmo is launching its own range of wines in partnership with Guarachi Wine Vineyards. Depending on how last night went, we'll either be toasting a return to sanity or drowning or sorrows.
This week's episode:
This week, we hear from Erica Anderson, Executive Producer of Content and Partnerships at New York Magazine and Vox Media. She talks about what she took from her time working at Google and Twitter, what goes into developing outstanding podcasts, and what Vox Media is doing to prepare for changes in the audio industry.
If you feel like supporting us with some caffeine or booze - please do visit our Ko-Fi page and chuck us a couple of quid. I feel like we'll need it.