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Reach shares tumble 25% on warning that inflation will hit profits — www.thisismoney.co.uk

It's not hard to see how Russia's attack on Ukraine could impact London's FTSE and four of yesterday's top five fallers are connected to the countries in conflict. But the other big loser was newspaper publisher Reach PLC, down by almost 30% at one point.

We were alerted to the drop in a tweet from Manchester's Mill's Joshi Herrmann expressing a little schadenfreude following coverage last week of Reach's local newsletter initiative, framed by The Press Gazette as a challenge to the Mill.

The Reach share price has lost over 40% since the start of the year and this week's slump comes after a profits warning blamed on inflation, specifically rising print and energy prices. With such a sharp drop, it's tempting to wonder if there's something else going on, but it wouldn't be surprising if this is just another painful wrinkle in print's slow decline.

“We’re designed to be a marketing engine for the cities”: 6AM City hits milestone 1 million newsletter subscribers — voices.media

After expanding to 24 cities last summer, 6-year-old hyper-local newsletter publisher 6AM City has seen exponential subscriber growth, this week reaching one million newsletter subscribers. They are also on track to exceed $10 million in revenue in 2022. Careful development of a blueprint and getting the right mix of ad revenue is helping their acceleration.

FT has 1 million paying digital subscribers — pressgazette.co.uk

In another one million milestone, The Financial Times has reached one million paying digital subscribers. FT CEO John Ridding said: “This is another milestone in our successful digital transformation and a strategy we have been pursuing for over a decade. The FT is proof that quality journalism can be a quality growth business, and digital journalism can be a quality global business.”

How advertisers are adapting to a more nuanced social landscape — digiday.com

Digiday says the days of the one-size-fits-all approach to social media is seemingly over. Advertisers are saying the way people use social media is changing, pressuring brands to abandon broad campaigns and create content for each individual platform. Maybe marketers are finally starting to get back to thinking about positioning for people and not platforms.

This week's podcast:

6AM City Co-Founder Ryan Heafy on creating a local newsletter launch playbook — voices.media

This week’s guest is Ryan Heafy, Co-Founder and COO of 6AM City, which is just about to hit 1 million subscribers across its 24 daily newsletters. We spoke about his unconventional route into media (via Black Hawk helicopters), and how it helped 6AM launch in 16 cities in a year.

Buy the Media Voices team a virtual coffee — ko-fi.com

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