Happy hump day! Today's Media Roundup is brought to you by Chris.

Third-party cookie replacements fall short of consent and transparency promises (£) — digiday.com

The de-emphasis of the third-party cookie has meant many different things to many different publishers. We've heard it argued that it allows publishers to control their own destiny through first-party data; that it allows them to compete more directly with the Triopoly through allegiances; that it was a costly exercise forced on them by Google.

One thing that is absolutely clear, however, is that user privacy is at least nominally one of the reasons for the change. And as Kate Kaye explains for Digiday, the speed with which publishers are having to create single-ID systems to account for the death of the cookie means some aren't protecting their users as they should:

"Ad buyers emphasize the importance of garnering consent from people when evaluating which identity technologies to adopt. But, for now, they leave it up to the publishers to decide how to obtain that consent."

Most U.S. news organisations still won’t let most readers cancel their subscriptions online — www.niemanlab.org

Only 41% of U.S. news publishers “make it easy” for subscribers to cancel their subscriptions online. We know retention is paramount, but this just seems like a way to guarantee that when a subscriber finally does get out, they're never coming back.

Vilifying journalists is just part of the UK government's modus operandi — www.theguardian.com

Depressingly predictable and thoroughly worrying. Following Jacob Rees-Mogg's accusations against HuffPost UK journalist Arj Singh - who has been thoroughly vindicated since - Jane Martinson has written a piece about how attacking non-client journalists is all part of the UK government's playbook.

Verizon to centre media arm around new subscription platform Yahoo+ — www.axios.com

Reset the clock - another Plus product has launched. This time Verizon is repositioning many of its media brands as part of a wider Yahoo-based subscription.  Media outlets, like TechCrunch, AutoBlog and Engadget have not been rebranded but are now integrated across the Yahoo ecosystem in relevant categories

This week's podcast:

Shado co-founder Hannah Robathan on the magazine as an outlet for activism — voices.media

This week Hannah Robathan, co-founder of Shado, tell us about the realities of publishing a print magazine and online platform that gives people the space to tell their own stories. We spoke about their frustration with the mainstream media, what activism means and what success looks like for Shado.

Keep us going with Ko-Fi — ko-fi.com

We record from our bedrooms (mostly). That means that we have to do more work in the edit to keep our sound quality high. If you feel able to chuck us a couple of quid to cover our costs and invest in better equipment... well, that'd just make our day.