Wednesday 20th May: The rapid acceleration of media strategies

Good morning! Today's Media Roundup is brought to you by Chris.

Quite a few of the brightest stars in magazine publishing are falling from the firmament. Q magazine - one of the best and most well-known music mags in the world - is among 10 publications reportedly slated for closure at Bauer as print advertising revenue vanishes in the face of Covid-19. We've argued that the crisis shouldn't be seen as a total anomaly, but as an acceleration of ongoing media trends.

It seems like Bauer's chief exec of UK publishing Chris Duncan agrees, noting: "Bauer publishes nearly 100 magazines in the UK, and some titles that were already challenged, unfortunately, are not expected to be sustainable after the crisis." So where publishers have been coasting a slow tail of ad decline 'til now, the accelerator is firmly pushed into the floor.

Case in point - Facebook has been pushing into both ecommerce and local content for the past few years, and it apparently sees the pandemic as the perfect opportunity to boost the speed with which it's implementing those plans. Shops, "which will be powered by third-party services, including Shopify, BigCommerce, and Woo, are designed to turn the social network into a top-tier shopping destination."

Similarly, publishers have been gradually inching away from 3rd party ad data for a while (in fact, we have an entire episode about why it makes sense for them to do so). In this Axios exclusive, Sara Fischer elaborates on why the NYT is building out its own proprietary 1st party data platform.

And, understandably, the streaming services have signed up nearly 5m new subscribers in the UK as a result of lockdown. Those are numbers that make news publishers ache to think about, but it's vital that we remember that there are few hard-and-fast rules to winning in subscriptions. What works for a Disney won't work for a newspaper.

Podcast:

John Burn-Murdoch has been at the forefront of the FT's famous coronavirus trajectory trackers. He talks about the challenges of working with data this complex, how the FT’s approach to trajectory charts has evolved throughout the crisis, and more.

The transcript for John's interview is now also live.

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