Wednesday 16th September: Good journalism is good journalism, no matter the format

Happy hump day! Today's Media Roundup is brought to you by Chris.

Outlets like Delayed Gratification and Tortoise have made slow journalism - analysis and insight published without the distraction of endless updates - the central tenet of their pitch to audiences. You might be able to tell that from their names. The idea is that the public, worn down and exhausted from the relentless stream of news to which they're exposed on social media and even traditional channels, will pay for that single-stop source of insight, neatly encapsulated in a single post.

However, as this article from Joshua Benton demonstrates, that train of thought might be wrong - in cause if not effect: "In other words, if I may extrapolate a bit: People who like to consume news… like to consume news. There isn’t a necessary contradiction between scanning headlines on Twitter and sinking into a long New Yorker piece — between top-of-the-hour news headlines and a 10-hour documentary series. Niche formats like slow journalism are more likely to be add-on sources for people who already have an established news diet — rather than a liferaft for people who’d otherwise be checked out."

But rather than suggest that the audiences that slow journalism outlets are mistaken in their approach, how about this: the need for slow journalism is still being fulfilled, just for a different audience than we've expected. That gives slow journalism outlets even more headroom to grow that we've thought. It's an area we'd hate to see disappear - and based on their successes over the past year in particular we suspect we'll see even more slow journalism outlets appear in the near future.

A year of media analysis wouldn't be complete without outrage over BBC pay. Most years, the time the outrage is over Gary Lineker's salary - but this time the BBC has also missed its target of closing the gender pay gap, which is a genuine failure on its part. Without proportional representation the BBC cannot succeed in its remit, so this is deeply, deeply disappointing.

It's been an interesting few days for insights coming from within Facebook. While some employees are publicly confessing to feeling blood on their hands for the sheer amount of disinformation for which the social network is responsible, here Alex Stamos, the former chief security officer of Facebook, argues that newsrooms can actually learn to test their own threat modelling capabilities from Zuckerberg's baby.

Not to toot our own horn, but this Media Voices mini-episode is a treat. Crazy/Genius' executive producer Katherine Wells advocates talking to writers and editors for new podcast ideas, considering that your listeners aren’t necessarily your readers, and making your brand values clear and consistent.

This week's podcast:

This episode Josh Schollmeyer, co-Founder & Editor-in-Chief of online men’s magazine MEL, takes us through working at the legacy print behemoth Playboy, why that convinced him men’s magazines needed to change and the branded media business model that is at the heart of MEL’s success.

From all of us at Media Voices - all three of us - we'd like to thank all contributors to our tech + development fund from the bottom of our hearts. It's been a pleasure to see those contributions come in, and we're trying our best to make sure our efforts in the future match the scale of your generosity. If you feel like adding to our workload, please click that link and kick us some coffees!