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- Wednesday 15th December: The Guardian has more than 1 million recurring supporters
Wednesday 15th December: The Guardian has more than 1 million recurring supporters
Today's newsletter is brought to you by Peter.
I'm finding it tough to get SCOOP-level excited about subscriber numbers these days, but Axios reporting that the Guardian now has 1 million regular paying customers is definitely a good news story. Just three years ago it had just over half that.
According to Axios, more than 1 million people now pay to subscribe to the Guardian's apps or make a recurring financial contribution. Readers can contribute from £3 a month or take a digital subscription at £5.99 a month or £99 pounds annually. About half of the 1 million people who pay for The Guardian are from outside the UK, over 220,000 in North America.
In total, over 1.6 million people pay for Guardian content. That includes the 1 million people who pay recurring amounts for digital content, over 100,000 print subscribers, and about 500,000 people who give one-off donations. Pretty impressive for a publisher without a paywall.
As platforms roll out paid podcast infrastructure, audio subscriptions become a reality — voices.media
Paid podcast subscriptions add another layer of complexity to an already cluttered landscape. But with the platforms resolved to simplify the experience, the promise of subscriber revenue from audio is now very real. Esther rounds up the key Audio moments of the year as part of our Media Moments 2021 report.
Future is rarely out the media news these days, from stellar earnings to positioning itself as a trusted brand against misinformation. The company's latest announcement sets ambitious environmental and social justice goals. As well as aiming to be carbon-neutral in the next five years, it has also pledged to “amplify and promote issues” related to environmental protection and social justice.
A pop-up newsstand on Manhattan's Upper East Side has been giving away copies of the Daily Bugle to promote the latest Spiderman movie, No Way Home. The fictional paper includes a real-life tip line to report Spidey sightings, just in case any New Yorkers spot the web slinger making his way cross town and can help bring the 'Spider Menace' to justice.
This week's podcast:
The Big Issue UK Editor Paul McNamee on making every aspect of the magazine necessary — voices.media
This week UK Editor of The Big Issue Paul McNamee tells us about the Big Issue’s Breakthrough scheme, paying disadvantaged young people to get into journalism. He also talks about why the magazine needed a redesign to make everything important and necessary, working with designer Matt Willey, their relationship with subscribers, digital-first news and balancing campaigning with making a properly entertaining magazine.
We've extended the entry deadline for the Publisher Podcast Awards to December 17th. But that's Friday so make sure getting your entries submitted is top of your to-do list today or tomorrow. If you've not got a podcast yourself, please do make sure industry friends and colleagues are aware - we love celebrating brilliant publisher podcasts.