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For publishers, Twitter still dominates on social — www.axios.com

While some are finding quick success on TikTok, it yields fewer overall followers for publishers than other platforms. I'll start with the obvious caveat that this is a chicken-and-egg situation. LinkedIn and TikTok haven't had much publisher focus for various reasons, so it's no surprise follower counts are low.

Success varies dramatically by publisher type. Most of the top publishers on LinkedIn are business and finance outlets, while the TV-first news brands do well on YouTube and Facebook. National Geographic has got the largest social following, but then who doesn't love pictures of penguins?

I was surprised at the extent to which Twitter dominates. Despite its reputation as being just for journalists and media types, it's clearly still a top destination for breaking news. Let's not forget, it was on Twitter that @RoyalFamily first broke the news of the Queen's death last week, ahead of even the BBC.

Print vs online: New polling shows magazine readers still prefer print — pressgazette.co.uk

Peter would have a field day with this article if it was his newsletter day but it isn't so you're stuck with my passing comment on it. Unsurprisingly, people of almost all ages prefer to read news content online. But even among the youngest adults, 39% prefer to read magazine content in print, with just a third preferring it online.

Agency boss: UK newspaper freelance rates so low my daughter can earn more babysitting — pressgazette.co.uk

The strike action a fortnight ago by Reach journalists highlighted the shocking pay rates for staff working on local news titles in the UK, despite the publisher posting healthy profits. Here, Jon Harris warns that the industry will suffer if freelance rates aren't urgently reviewed too. Some brutal analysis here which really highlights how poor freelance pay has become.

3 media companies share 3 paths to building data teams — www.inma.org

There is more than one path to creating a data team within a news media company: The Blitz, parallel paths and a merge, and the organic build-out. Ariane Bernard sets out three case studies of publishers using these approaches, and how the organisations re-envisioned how to use data as a result.

Coming Soon(er):

Media Moments 2022 — voices.media

Media Moments 2022 - sponsored by membership & subscription suite Poool - will bring together the key events which have shaped the media and publishing industry this year. We'll be launching it at a virtual event on November 30th. Pre-register here to get sent the report as soon as it lands.

The Publisher Podcast Summit 2022 — voices.media

In this teaser episode, we discuss our plans for the day, and which sessions we’re most looking forward to. The Publisher Podcast Summit is designed for publishers of all shapes and sizes, whether you’re contemplating launching your first podcast, or have a whole stable and want to know how to take your strategy to the next level.