Wednesday 14th April: International revenues down 16% at Buzzfeed, but losses halved

Good morning! This morning's roundup is brought you by Peter.

Buzzfeed's UK division, which covers operations outside the US, has reported a 16% drop in revenue for 2020, down to £18.9 million from £22.4 million the year before. But the good news - for the business at least - is that aggressive cost cutting has cut losses from £7.4 million in 2019 to £2.9 million in 2020. That's a reduction of more than 60%.

The blame for the £2.5 million drop in digital ad revenues is being put squarely on the pandemic. The reduction in losses is being attributed to 'effective management of cash and costs', including shutting down newsroom operations in the UK and Australia and selling operations in Germany and Brazil.

With Buzzfeed's HuffPost acquisition and the 17 or so HuffPost layoffs announced from that, the cost cutting doesn't seem to be over, but UK directors have said they “do not expect any significant impact” to Buzzfeed UK Ltd following the buyout.

Facebook News is set to send you stories based on where you are. Everybody's favourite social network will be surfacing regional news alongside national. And, if you let a new local-news setting know where you are, it will show you what's going on in your town or city (assuming you still have a local paper).

If you ever had to make up readers' letters for a magazine then you're probably as old as me. These days, audience communication is way more two-way and in this month's post for the IMC I've tried to outline the important steps in keeping the conversation flowing.

Just in case you though it was just the airwaves that were given over to blanket coverage of the Duke of Edinburgh's death, Press Gazette has put together a breakdown of print coverage. At least 540 pages had had been dedicated to the Royal passing by Monday. If only there was an easy to use complaint form.

Today's throwback:

We're extending our Easter break while we put the finishing touches to the Awards, so no new episode this week. Instead here's Rory Brown, co-founder and CEO of AgriBriefing, speaking about building a niche B2B business (interview starts 20m 40s).

Talking of the Awards, the big day is approaching! It's free to register for a ticket, so why not sign up and have a peek? Wednesday April 21st, 4.30pm BST. See you there...