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Do events companies regret selling media assets? — www.amediaoperator.com

Pre-Covid, a number of brands were putting effort into shedding their digital assets. Informa sold more than 20 B2B titles to Endeavour Business Media just before the pandemic, and they weren't alone in offloading expensive media properties in favour of doubling down on high-margin events.

Framed by the New Scientist / DMGT buyout, Jacob Donnelly looks at whether events brands that survive will look to pick up media assets again.

"To do this right, we can’t think of the businesses as separate," he argues. "It’s not a media business and an events business. It’s one business that monetizes its users across multiple levels."

If events businesses are eyeing up media assets once again, then those with strong subscription bases will be top of the wish list, with recurring revenue and proven resilience to pandemics.

Opportunities & threats: consumer media — www.inpublishing.co.uk

What’s the outlook for the consumer media sector in 2021? DC Thomson's Sally Hampton looks into the future. "Knowing just how strong we can be should give us the confidence to face future threats with determination, grasp opportunities with enthusiasm – and go for growth," she says.

The Information is launching a newsletter business — www.axios.com

The site will launch five new email newsletters beginning Monday, spanning topics around business, finance and tech. They're also looking to refresh and formalise existing newsletters as part of a wider strategy. The only surprise here is that it's taken them this long.

How privacy-conscious advertising can generate results — streetfightmag.com

Advertising doesn't need to be one-to-one to be personal, nor does it need to deliver solutions that compromise on performance, scale, or privacy. Many of the solutions detailed here play to the strengths of publishers. Now, we just have to convince the marketing industry to forego its obsession with cookies.

This week's podcast:

Wareable.com's James Stables on surviving a catastrophic loss of search traffic — voices.media

This week James Stables, Founder and Co-CEO of tech recommendation sites Wareable.com and The Ambient, discusses the meteoric rise of the business, unknown SEO problems, and the precarious nature of affiliate revenues.

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