Tuesday August 11th: Publishers test their own versions of Prime Day

August 11, 2020

Good morning! Today's ☀️Red Hot ☀️Media Roundup is from Peter 😎

Prime Day on Amazon rival's holiday season sales for some brands. According to Digiday, Prime Day totals beat beat Black Friday and Cyber Monday last year.

But with Amazon postponing Prime Day because it's worried the coronavirus shopping spike will make it impossible to meet inventory and shipping requirements, smart publishers have spotted an opportunity.

StackCommerce, an ecommerce platform used by hundreds of media companies, is looking to create a sales event across its publishing partners’ commerce sites. The Vox's Strategist and Cosmopolitan are also looking at their own deal days.

The thinking is, if Amazon can manufacture a day to increase commerce, there’s no reason a collection of e-commerce companies and publishers can’t do the same. Watch this space.

eMarketer is reporting that B2B marketers are accelerate their transformation into digital - search, virtual event sponsorships, podcasts and spending on LinkedIn are replacing spending on on events and traditional channels.

Jimmy Lai, the founder of Hong Kong's second biggest newspaper, has been arrested. Chinese media described the pro-democracy publisher as "instigating hatred, spreading rumours and smearing Hong Kong authorities and the mainland for years".

Black Ballad is a UK based lifestyle platform that sees the human experience through eyes of Black British women. This week, Black Ballad is guest-editing HuffPost UK with a series by Black women on parenting, family, and the post-Covid future.

Throwback Tuesday:

Remember when we used to meet up at industry events? Back in February this year I spoke with Duncan Siegle about Mash Media's Making Publishing Pay conference.

The King might want a little less conversation, but we're looking for more. If you're a media vendor and you want to reach our audience, why not sponsor one of our Conversations panel discussions.

THANK YOU VERY MUCH 🙏🏻