Good morning! Today's Media Roundup is brought to you by Esther.

How news organisations are asking for audience support in the time of coronavirus — www.americanpressinstitute.org

It's not easy to ask people for money in a crisis, and no business wants to be perceived as exploiting the uncertainty for profit. This piece from API clearly breaks down some examples of newsrooms that are doing a great job of explaining how the coronavirus is impacting their business, and asking their audience to support them. Plenty of inspiration for news and magazine publishers alike.

Apple News hits 125 million monthly active users — techcrunch.com

During the pandemic crisis, active users of Apple’s news platform have hit an all-time high. However there's no word on how many people are using the paid version, Apple News+, which launched last year.

Low in print this summer: Magazines — wwd.com

Publishers are rethinking their summer issues, with titles like Elle, Harper's Bazaar and Marie Claire combining their June, July and August editions. Despite demand for mags rising, advertising and production challenges are really impacting the sector.

How the world's biggest advertisers are spending (or not) — digiday.com

An analysis of the top 10 ad spenders in the world looks at how they are adapting their marketing strategies to the ongoing crisis, from Procter & Gamble to Coca Cola.

Podcast:

The Atlantic International Editor Prashant Rao on bringing the publication to a global audience — voices.media

This week we spoke to Prashant Rao about taking The Atlantic's voice to an international audience, what the global Atlantic angle on coronavirus looks like, and more.