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Norwegian business newspaper wins with wine — wan-ifra.org

We love successful media case studies and this one from Norway really joins the dots... and there's wine 😉

Keen to move beyond the page the team at Dagens Næringsliv transformed the business paper's wine coverage, turning a Saturday magazine spread and free online reviews into a personality led, cross-platform subscription driver.

Audience data showed that wine journalist Merete Bø, had the most followers among the paper's journalists. “We knew that we had an audience, so then we could create something exciting and new with that insight,” said Live Thorsen, DN Storytelling editor.

DN began producing produce videos of Merete Bø sharing her wine expertise and launched a podcast in collaboration with a Norwegian comedian. Video and audio content were kept free, but wine reviews were gradually put behind the paper's paywall.

With the addition of a newsletter and live wine-tasting webinars, Bø's wine content has delivered some of the paper's highest free-to-paid conversion rates. DN is now using the same approach with a veteran motoring journalist, creating premium content from niche journalism with the goal of growing audiences and subscriptions.

Making accurate social media posts stand out — www.poynter.org

Today is election day in the US and that can only mean one thing... peak levels of misinformation on social media. With that in mind, Poynter has produced a handy guide to getting accurate information noticed amidst the noise. Luckily, their advice for getting your social posts seen will work every day, Crazytown election or not.

How the Washington Post is expanding its global subscriber base — digiday.com

Lifting the paywall on Coronavirus coverage early in the pandemic led to a significant subscription uplift for the Washington Post. Adopting a regional approach to marketing and price bundling maintained momentum for the paper's international subscriptions business with year on year growth reaching 60%.

Sun wins Johnny Depp libel battle — www.theguardian.com

Hard to feel any joy about this story, but Johnny Depp has lost his libel claim against The Sun newspaper and maybe that shows that British libel laws can't be used to stop the media publishing 'stories of global interest'. Or maybe it's all just celebrity BS.

This week's episode:

Vox Media Executive Producer Erica Anderson on creating extraordinary podcasts — voices.media

This week, we hear from Erica Anderson, Executive Producer of Content and Partnerships at New York Magazine and Vox Media. She talks about what she took from her time working at Google and Twitter, what goes into developing outstanding podcasts, and what Vox Media is doing to prepare for changes in the audio industry.

Buy The Media Voices Team a drink ❤️ — ko-fi.com

Not sure about you, but our nerves are jangling at the prospect of the American election results. Buy us a virtual drink so we can A. Toast a Biden Presidency or B. Drown our sorrows at the prospect of 'four more years' of 45.