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Don't forget that the launch of our latest Media Moments report takes place tomorrow! The event is free to attend and packed with insight and special guests, so check the bottom of this email to find out how to sign up - we'd love to see you there.

How the Norwich Evening News is speaking truth to power — medium.com

The final line of this write-up of a local title's 'We'll Sort It' campaign is as strong a statement on the value of the local press as you could ever want: "The council aren’t best chuffed at the increased scrutiny though." If that doesn't make you want to fist pump then I don't know what will - what better measure of a newspaper's effectiveness than managing to prod, bother and infuriate those in power?

The Norwich Evening News' editor Richard Porritt - about who I know nothing beyond this article - seems to take joy in the instances of improving the lives of those on the paper's patch. Even the name of the campaign evokes the tenets of service journalism that make the local press so necessary. It's well worth a read and, despite being short, will probably have you feeling better about local publishing:

"This is the power of local news. And this is the kind of thing I am determined the Evening News will be synonymous for — looking out for ordinary folk and doing our best for them." I would read reams and reams of this!

Track reader regularity rates to optimize subscription success — digitalcontentnext.org

The utter, utter horror of managing subscriptions comes when people aren't using your product. Infrequent use is, as this excellent study summarised on DCN proves, the single best indicator of someone who will let their news subscription lapse. Lots of insight in this one.

Jack Dorsey resigns as CEO of Twitter — www.poynter.org

We were only talking about Twitter's strides to become a better social platform on yesterday's podcast. Now its founder has departed, ostensibly to prevent the 'single point of failure' that comes from being a founder-led tech company (but realistically to concentrate on his cryptocurrency ventures).

Blavity to continue building its virtual event model in the metaverse after successful AfroTech — digiday.com

We've heard a lot - a lot - about hybrid events over the past two years - but what lies beyond hybrid? Blavity might have an early peek at what that looks like - as the metaverse has been core to its virtual events strategy for nearly two years.

This week's podcast:

Executive Editor of Noema magazine Kathleen Miles on publishing in an intellectual niche — voices.media

Noema is a magazine looking at some of the biggest issues of the 21st century – AI, the climate crisis, the future of democracy and capitalism. Its Executive Editor Kathleen Miles tells us about the challenges of publishing into a potentially exclusive niche.

Launch event: Media Moments 2021 — voices.media

Join Media Voices, What’s New in Publishing and Sovrn in a virtual event to launch this year’s Media Moments report this coming Wed 1st Dec. Brian Morrissey, Charlotte Tobitt, Prof Lucy Kueng and Dominic Perkins are joining us to discuss how publishers have fared this year and how they can navigate the challenges and opportunities of 2022. It's free! And we'd love to see you there.