Good morning! Today's Media Roundup is brought to you by Chris.

Making Google and Facebook pay won't save journalism — theconversation.com

The news industry's obsession with the Duopoly borders on the unhealthy. We've discussed the sense of entitlement many in the industry feel when it comes to Google and Facebook "stealing" ad money, and how efforts like the snippet tax are counterintuitive in the long run.

This article from Amanda Lotz, professor of media studies at Queensland University of Technology, examines the potential repercussions of the drive to get the Duopoly to pay to support news content. Crucially, it argues that doing so misses the core issue - that advertising content and news no longer have the relationship that underpinned business models of the past:

"Commercial news organisations no longer offer value to advertisers. Instead of searching for ways to make an obsolete business solvent, efforts should focus on alternative ways to fund public-interest journalism. More funding for independent public broadcasters is one solution, and incentives for philanthropic funding and non-profit journalism organisations are proving successful in other countries."

The secret ingredient: NYT Cooking on its record subscriptions and plans for 2021 — www.thedrum.com

Talking of alternative revenue sources - we've spoken before about the benefits of non-news products for subscription-based newspapers. The NYT - whose Cooking, Crosswords and Parenting apps are a huge draw - is proof enough that papers can turn their skillsets towards creating other value-adding products that benefit the news wing.

The New European bought by consortium from Archant — www.bbc.co.uk

The pro-Europe anti-Brexit title is now owned by a consortium led by the former Daily Mirror executive Matt Kelly. Other members of the consortium include former editor of the Financial Times Lionel Barber. The New European was always a bet on the ability of a cause to bring people together - now it'll have the investment to take its ambitions further still.

George Osborne departs newspaper role for investment bank — www.bbc.co.uk

Editor-in-chief of the Evening Standard George Osborne - whose best and possibly sole contribution to the paper was introducing a poo emoji to the weather pages - is departing for a role at a boutique bank. 'Workie', as he was known for being as much use as someone on work experience, was - in the opinion of Media Voices - a gimmick appointment at best.

This week's podcast:

Mr. Magazine Samir Husni on why magazines are new media — voices.media

This week Dr Samir Husni, founder and director of the Magazine Innovation Center at the University of Mississippi’s School of Journalism and New Media, tells us why magazines are the ultimate new media. He explains the wild ride that was magazine publishing in 2020, his print evangelism, the benefits that digital brings and his favourite magazine.

Publisher Podcast Awards shortlist — publisherpodcastawards.com

Over 100 podcasts made the shortlist for the second annual Publisher Podcast Awards, with some of the biggest names in global publishing represented. Check out the full line-up across 18 categories including Best Coronavirus Podcast, Best Launch and Best Commercial Strategy. We're so excited 🎉🥳🤩