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Editor Oliver Duff on ten years of the i: 'Print will prosper for much longer than anyone thinks' — www.pressgazette.co.uk

We like a good news story at Media Voices. This week marks the 10th anniversary of the i newspaper, a fantastic milestone for a title that many said would falter out of the gate. Like The New European (and unlike ill-fated The New Day) the title has carved out an identity for itself as a national print brand, which its editor Oliver Duff attributes to its balanced, serious take on politics and current affairs:

"There’s lots of smart people out there who value their time and who don’t want the buyer’s remorse of wading through much thicker print products where they only get to page 22, or who don’t like the toxicity of some social media or who are bombarded with notifications, or endless streams of data and information. So the aim for the i has been to make us the antidote to political spin, media bias, and especially information overload."

Not bad for a title which was shopped around four different owners in as many years earlier in its history. Despite the paper being as badly hit by the pandemic as many of its peers, it's nevertheless one hell of an achievement to have reached double digits in a crowded and furiously competitive marketplace.

The White Issue: has Anna Wintour’s diversity push come too late? — www.nytimes.com

It's easy to cast prominent media figures as wholly good or inescapably bad. This profile of Vogue's Anna Wintour takes an admirably multifaceted approach to examining her impact on representation and diversity at the glossy. Crucially, it seems that the culture at Vogue was set up in such as way that non-white voices could be ignored all too easily, and where senior figures shied away from examining their own biases. Worth a read.

Europe is going after the internet’s business model. A new one is urgently needed — www.politico.eu

We've argued on Media Voices that services like Twitter should be classed as public utilities. That argument is unsound for many reasons, but this article from Politico on the integral role big tech platforms play in our lives makes it clear what a knotty issue our reliance on them is. More pressingly it asks the question - what if regulation takes away their ability to function?

Global social media ad spend jumps 56.4% in Q3 — www.thedrum.com

Given the above story you'd think it's doom and gloom for tech platforms - but no. In the age of the pandemic social media is seeing a resurgent growth in advertising, with the ad spend across platforms jumping 56.4% in the third quarter alone. Swings and roundabouts.

This week's podcast:

AgriBriefing CEO Rory Brown on growing niche media — voices.media

This week Rory Brown, co-founder and CEO of AgriBriefing, speaks about building a niche B2B business, the issues with finance in media, Agribriefing’s acquisition strategy, and keeping an entrepreneurial spirit alive as a larger company.

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