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Instagram's in the firing line, but magazines have a lot to answer for — voices.media

On the day that Facebook whistle-blower Frances Haugen warned members of the UK parliament that Instagram may never be safe for pre-teens, we're publishing a piece by Charlotte Rica looking at Instagram and exploring magazine media’s historic influence on young women.

The case against Instagram is stark - 32% of teen girls said that when they feel bad about their bodies, Instagram made them feel worse, but the problem is nothing new.

Charlotte cites research from 1994 that found women consuming media featuring images of the ‘thin ideal’ reporting characteristics in line with disordered eating. And a 2016 study that found that exposure to fashion magazines correlated with negative moods and higher body dissatisfaction.

Before we all join in the Facebook pile-on, maybe we should check that we have our own house in order.

Publishing's ecommerce challenge — www.inpublishing.co.uk

According to data from the Mediafuture's for most media companies, the net revenues from B2C ecommerce are still way behind market leaders like Future. Survey respondents said ecommerce accounted for an average of just 2% of turnover for consumer magazines and 1% for newspapers. Industry averages are predicted to more than double over the next two years, but most publishers are not living the ecommerce dream.

Have you got yourself a dynamic paywall yet? — thefix.media

The Fix is taking a look at dynamic paywalls, designed to help publishers monetise content by targeting audience segments or using machine learning to target readers by propensity to pay. What's interesting about this report is its focus on SaaS solutions rather than the self-build tech pioneered by The Globe and Mail and the New York Magazine.

Vogue Paris ‘risks losing its soul’ — www.independent.co.uk

French newspaper Le Figaro is not happy at the prospect of The French edition of Vogue magazine having the “Paris” dropped from its cover for the first time in 70 years. The paper has accused global editorial director Anna Wintour of pushing “American woke values” onto the publication to boost falling circulation numbers. Ouch!

This week's podcast:

The Players’ Tribune Executive Editor Sean Conboy on tackling mental health in sports reporting — voices.media

This week we hear from Sean Conboy, Executive Editor at The Players’ Tribune; a sports-focused site that publishes first-person stories from professional athletes. He talks about the process they use to get content from elite athletes, and why the site doesn’t shy away from difficult stories and human rights issues, like the ones around the Qatar World Cup.

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