Top of the morning to you! Tuesday's Media Roundup is brought to you by Peter.

10 questions for publishers launching digital subscriptions — wan-ifra.org

Hong Kong's South China Morning Post (SCMP), almost 120-years old, recently launched a digital subscription service. At WAN-IFRA's Digital Media Asia event last month, the executive sponsor of the launch, SVP Adrian Lee, talked about what the paper had learned from the first eight weeks of the project.

He highlighted 10 questions publishers should ask themselves as they think about their own subscription launches. None of the questions will be a massive surprise, they're the fairly standard 'Who, what, how and why'. But Lee's commentary on how the SCMP team answered them is interesting.

And beyond thoughts on positioning, pricing, technology and cross-departmental collaboration, it's refreshing to read someone say, "Quality, premium, fact-checked journalism is not sustainable if there isn’t a revenue line that supports that.”

If you're just setting out, the SCMP's 10 questions are a useful starting point; or a nice sense check if you've already set off down the digital subscriptions path.

Is the increase in Black representation in magazines a genuine change? — www.poynter.org

There were four times more Black subjects over 120 days of 2020 thatn the previous 90 years. Was this explosion of Blackness on mid-2020 magazine a 'performative act' motivated by profit or a genuine change. There's no single answer according to Mr Magazine, Samir Husni.

Facebook ads could be reaching saturation point — www.wsj.com

Facebook has increased the number of ads served on its platforms by a quarterly average of nearly 30% YoY since 2015. and never mind what the Wall Street Journal thinks, Esther logged on over the weekend and was hit by 4x sponsored ads in a row before she could get to any friend's posts. Needless to say, she bailed.

Newspaper and magazine home deliveries up 72% for Newsteam — www.pressgazette.co.uk

Many national and regional newspapers advertised home delivery offers during the UK's first lockdown and Covid-19 has show that home deliveries are “nowhere near as dead as we thought”, says Tom Crawley, GM for delivery service Newsteam. His business has gone from 24,400 direct customers in March to about 42,000.

This week's podcast:

Inc. Editor-in-Chief Scott Omelianuk on how 2020 has changed the magazine — voices.media

I spoke to Scott Omelianuk about how starting his new job just before lockdown affected Inc.’s plans for change, how their content strategy has shifted in response to a momentous year, and about the thinking behind Inc's new texting subscription service.

Launch event: Media Moments 2020 — voices.media

Join Media Voices, What’s New in Publishing and our sponsors Permutive in a virtual event to launch this year’s Media Moments report. You'll get early access to the report, plus we're having a panel of publishing experts discuss how they will be navigating challenges and opportunities in 2021 and beyond.