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What we’ve learned from publishing 200 podcast episodes — voices.media

Our 200th episode crept up on us, so between complete disorganisation and a global pandemic, we haven't managed to organise any sort of celebration. However, given that only 16% of podcasts get past 9 episodes, we think that getting to 200 makes us very wise, and qualified to share our wisdom with you.

We've done a write-up of some of the things we've learned over the five years we've been publishing the Media Voices podcast. Needless to say, 'keep showing up' is our number one tip. But we also think there are some other vital things to get in place to make a podcast successful, from getting a good workflow in place, to collaborating and building out other touchpoints with the audience.

There's still a way to go to get Media Voices from where we are to where we want to be. But thanks so much to our listeners, and to you our newsletter readers, for being a part of that journey.

How A/B testing can (and can’t) improve your headline writing — www.niemanlab.org

A new research paper of 141,000 A/B headline tests run by 293 news websites has found that, surprisingly, no single feature of a headline's writing style makes much of a difference in forecasting success. Negative headlines, as well as shorter and simpler ones sometimes do better. But whether a piece does well or not is often totally out of the headline-writer's control.

Launching a B2B membership proposition — speciall.media

A good write-up of one of the sessions from The Publishing Show looking at launching a successful B2B membership proposition. FT Forums, the Central Banking Institute from Info Pro, and Propolis from B2B Marketing share their lessons, from creating premium membership packages to developing expert digital communities.

10 proven ways publishers can create engagement on social media — whatsnewinpublishing.com

WNIP lists a number of ideas for engaging better with your audience on social media, from taking the time to engage with your audience, to focusing on visuals. Just please, don't go hashtag crazy #cringe.

This week's podcast:

Immediate Media Chief Revenue Officer Duncan Tickell on strengthening brands post-pandemic — voices.media

This week, we hear from Duncan Tickell, Chief Revenue Officer at Immediate Media. He talks about why he rejoined Immediate and what his focus is now with diversification, how their podcasts are becoming a seven figure revenue business, and what he’s doing to help the publisher maintain the gains it made during the pandemic.

If you enjoy this newsletter and / or our podcast, would you be able to take a moment to recommend it to a colleague or anyone else you think would find it useful? Word-of-mouth is vital to our growth, and we really appreciate every share.