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‘Our priority can’t be to sell advertising’ – Washington Post rethinks revenues in lockdown — www.thedrum.com

This piece looks at how Jeff Bezos's Washington Post is changing tactics to push its content production and the trust readers have in the brand. Essentially advertisers now are having fewer conversations about short-term ROI, and more about how the Post can help them better understand consumer sentiment and shape the way they communicate with readers. This is a better (and more sustainable) approach for all publishers, just a shame it's taken a global pandemic to kickstart it at WaPo.

“Our North Star is building habit”: How The Atlantic uses data for more effective subscription marketing — whatsnewinpublishing.com

My write-up of a FIPP webinar a few days ago where Sam Rosen, The Atlantic’s SVP of Growth, talked about the preparation behind the scenes for the publisher's shift to subscriptions, and how they've subsequently evolved their strategy.

The publisher subscription 'corona bump' is flattening — digiday.com

That may not sound great, but the good news is that weekly growth in subscriptions to publishers is still higher than it was pre-coronavirus. This particular piece focuses on news publishers - we'd love to know what the subscription 'corona bump' is looking like for magazines.

Troika Consulting: Present your magazine publishing problems to the experts — www.eventbrite.co.uk

Our friend Nikki Simpson is running a Troika Consultation - a fascinating method to facilitate collaborative problem-solving - for the International Magazine Centre. She'll also be guest-editing Saturday's version of this newsletter.

Podcast:

FT Senior Data-Visualisation Journalist John Burn-Murdoch on visualising complex coronavirus data — voices.media

John Burn-Murdoch has been at the forefront of the FT's famous coronavirus trajectory trackers. He talks about the challenges of working with data this complex, how the FT’s approach to trajectory charts has evolved throughout the crisis, and more.

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