Tuesday 16th July: The next phase of Media Voices

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It’s been a pretty tough year so far for the team here at Media Voices. We’re making some changes that we’re really excited about, to make us more focused and therefore more valuable to you (more in the post above). But as a Media Roundup subscriber, this does mean some changes.

We’ll keep publishing The Media Roundup until the end of July, then we’ll be taking a much-needed summer break. In September, we’ll be returning as The Publisher Newsletter, a weekly deep dive alongside our podcast interviewing senior publishing professionals, the publisher products they’re working on, what they’re doing with them and why. Our mission will be to come away with at least one ‘idea worth stealing’; an actionable insight for our listeners and readers.

If you want to stick with us (and we really hope you do!) then no need to do anything, we’ll resume sending to you after the summer break. Otherwise if a weekly isn’t your thing or if our focus is too narrow for you, we understand if you’d rather unsubscribe.

Thank you for supporting us, whether you’ve been a subscriber from the beginning or are a new reader. Onwards and upwards!

The Information are VERY cagey with details about their subscriber model so this is a fascinating look at how the publisher is ‘lifting up retention’ to be almost equal priority to acquisition, and why pushing forward cancellations has actually improved their acceptance rate. Also a great example of how to do sponsored content.

AI investments are getting all the attention, but even ‘struggling’ media sectors are seeing green shoots of growth that should be giving investors pause, writes Chris Sutcliffe. Here, he looks at where investment is currently going, and where the opportunities are to contribute to the media’s ongoing transformation.

Yet another piece to add to the ‘print isn’t actually dead’ pile. Brad Stone gives the usual missives about print as a ‘distraction-free, lean-back news product’ which is in demand as people seek to unplug. But more interesting are his comments about how the monthly print magazine fits in alongside the daily newsletter and rest of the Businessweek brand.

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