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Tuesday 13th October: Swedish daily Dagens Nyheter prepares for its "best year since the 1990s"

Good morning! Today's Media Roundup is brought to you by Esther.

Swedish daily Dagens Nyheter is on its way to increasing operating profit by about 50% to nearly SKr180M ($20M) this year. This marks the publisher’s best performance since the 1990s. "It's alright for some," you might be thinking, but the reason I wanted to include this today is, as ever, for the exploration of how they did it and what others can learn.

To drive subscriptions, visitors to the DN website were given free access to content at different points during the crisis in return for their email address - a tactic a growing number of publishers are adopting. It led to nearly 200,000 registrations for DN, of which around 25-30% have become paid subscribers.

Being a digital-first organisation has also helped. The publisher has completely overhauled its newsroom's structure and culture over the past five years in order to focus on digital revenue, with teams working cross-functionally to contribute towards growing the audience.

My favourite quote is from DN's Head of Editorial Development Martin Jönsson. "The most misleading words in the debate of paywalls are probably “pay” and “wall”,” he said. "The debate would be more constructive if we focused on terms like “value” and “access”.”

This is quite a turnaround for the social network, and marks an important change in their 'free speech' policy. Previously, Zuckerberg has said that such posts shouldn't be automatically taken down for "getting it wrong". But now, his own thinking has apparently evolved as he's seen data showing an increase in anti-Semitic violence.

Last week’s shuttering of the California Sunday Magazine and the decision to sell Quartz are grim reminders of the industry’s troubles - and how a benevolent billionaire may not always save the day. A cheery read for a Tuesday morning.

A new study found that though people often turn to traditional media sources, they're also paying attention to multiple other sources. Interestingly those with children and with college degrees used more sources, while those who were male, aged 40 and older, not working or retired, or Republican tended to rely on fewer sources.

This week's podcast:

This week, we hear from Casey Newton, founder of Platformer. He talks to us about what made him decide to take the plunge, how his first week with his new newsletter has gone, and what a Platformer podcast model would look like.

Just a reminder that entries are open (and free!) for 2021's Publisher Podcast Awards for another seven weeks. Lots of categories to enter, plus nominations for Podcast Hero of the Year. We're also opening calls for judges, so if you'd like to join our line-up of fantastic judges and spend the new year discovering some great listens, just reply to this email.