Tuesday 12th September: There's a new AI event in town

Good morning! Today's newsletter is brought to you by Esther.

As AI advances continue to disrupt the way we work, there are many questions from news and media organisations: What will be the impact of AI on audience expectations? How can we maintain trust in our news content in the AI era?

Reuters sheds light on these questions in an exclusive report: Powering Trusted News with AI: Navigating the present and shaping the future.

The report explores the role of AI in news and journalism and offers practical advice on how AI can help streamline your processes.

We’ve long been supporters of the FIPP World Media Congress, so to be able to work with the team behind it (Media Makers Meet) on this pop-up event is a real honour. When we chatted over the summer, we were all really excited about pulling together an agenda and bringing together some of the smartest people in the industry to unpick the hype around AI and share how it can actually be useful to publishers.

There are only 75 tickets for the event in London on December 7th so don’t hang around if you’re interested in coming along. We’ve been speaking to so many people about the practical applications of AI as well as keeping up with all the stories and developments that we could easily fill the agenda 10x over with fascinating case studies.

We’re still shaping the event so if you want to get involved, details are on the booking page. See you there!

When I first heard earlier this year that Reach were planning to try reader revenue I was very sceptical. But I think their approach as described here shows some real promise. They’ve leaned into the football audience for early experiments, and have also launched some paid Substack newsletters. Whether these add up to bring in any substantial revenue remains to be seen, but if any approach works for Reach, it’ll be this one.

If you have the energy to still care about X/Twitter, the fact that the platform is attempting to limit access to The New York Times should be of real concern. Not that there’ll be any consequences for Musk. Remember when platforms were run by grown-ups?

Christopher Reddy puts a vital point across here really clearly which played out a lot during Covid coverage too: “This crisis was getting played in the media, and elsewhere, like a sporting event: There’s the good guys and the bad guys, the Yankees and the Red Sox, or whatever is your equivalent. And I thought folks were treating science like a house of cards… science is more like a jigsaw puzzle.”

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