Morning all! Hope your first week back is going swimmingly. This morning's roundup is brought to you by Chris.

Finding your media organisation's mission focus — therebooting.substack.com

We've spoken (too regularly) about why many digital pureplays failed to find an audience. Often, that was because they simply went too broad, or tried to be all things to all people. In this post from Brian Morrissey, he looks at how Digiday's mission evolved over the past few years, and provides a look at how that translates to the incoming wave of newsletter-based publishers.

He notes that "the power of newsletters is the one-to-one connection, the ability to recreate finishability (pretty sure that’s a made-up word) in digital media, and the opportunity it presents to build a community." That's certainly true - and frankly it's an ethos we've tried to emulate at Media Voices in both podcast and this newsletter - but it also speaks to the idea that building a community should be part and parcel of a modern media organisation's mission.

It's no longer enough to simply say 'if we build it, they will come'. A publisher now has to have a cluster of people who will support it through whichever revenue stream is most convenient for them - and the easiest way to attract that audience is to be very clear about what you're offering them.

In 2020, global protests forced media to think harder about diversity and inclusion — voices.media

Besides reporting on the protests that erupted globally after the death of George Floyd, the media has also had to consider its own role in fostering positive societal change. Peter Houston rounds up last year in diversity as part of our Media Moments 2020 report.

YouTube reverses talkRadio ban after it reaches the desk of Rupert Murdoch — inews.co.uk

After some consternation, talkRadio has been unbanned from YouTube, after the platform initial removed it for promoting anti-science viewpoints around Covid. It's understood that the decision caused talkRadio owner Rupert Murdoch some consternation - as it wouldn't be the first time he's been accused of promoting an anti-science agenda for profit.

Ministers to unveil former Goldman banker Sharp as new BBC chair — news.sky.com

Yet another Tory donor is linked to a position at the BBC - this time Richard Sharp is to be named as Sir David Clementi's successor as its chair. The one-two punch of Clementi and Tim Davie will reassure Conservatives who've been whining the Beeb has been mean to them, poor little lambs.

From Media Voices:

Media Moments 2020 — voices.media

Our podcast returns next Monday, but in the meantime, why not relive the twists and turns of 2020's media journey in our report? It's packed with case studies, and explorations of what this year could hold for publishers as well.