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ICYMI, we released the latest in our mini series of lessons from award-winning podcasts yesterday featuring The Week's Holden Frith. These will be continuing every Wednesday for the next few weeks while we're on Easter break from the main pod.

James Hewes, FIPP: "If you miss the opportunities of the future, you will have no publishing business" — whatsnewinpublishing.com

This is definitely a piece you should read beyond the headline. Rather than advocating jumping on new trends, Hewes continues by saying, "publishers must diversify into multiple revenue streams, not simply change one revenue stream for another." Put the NFTs down.

I've seen Hewes do 'State of the Industry' speeches at a number of events and they're always an excellent listen, so I'm pleased to see WNIP's Jez Walters has captured this one. And there are some real gems in here.

For modern magazine media publishers to be successful, he argues that four critical enablers needed to be present moving forwards: “A great company culture, a diverse and inclusive workplace, the right technology, and a commitment to operating sustainably that can be demonstrated to readers.”

Why email advertising innovation has stalled, and how publishers can move forward — voices.media

Email has struggled to shine commercially as part of a product mix. For many publishers, it is still an incremental revenue stream providing just a small percentage of inventory. Now, however, email is beginning to be seen as a more powerful product in its own right. What is changing, and how can publishers prepare to take advantage of new technologies to enhance their email advertising capabilities?

The symbiosis of ads and subs, with the NYT’s Lisa Howard — www.adexchanger.com

The interesting bit in this for me was how hard the NYT has clamped down on third-party data and targeting. “A lot of media companies have come out and said, ‘Yeah, yeah, we’re first-party,' but then they layer in all of this other third-party stuff to get scale. We sit on over 100 million registered readers who understand our data privacy policy, and we build off of that.”

Inside NYC's independent magazine shop, Casa Magazine — coveteur.com

This is 100% the sort of story Peter would pick but it's not his day so I'm pinching it instead. This is a lovely escapist piece about a 'magazine mecca' store in NYC, carrying over 2,500 titles and frequented by big-name celebs. Ironically, much of the shop’s success is owed to the very digitization of content that causes shops like his to struggle in the first place. Their Instagram account went viral, amassing nearly 40k followers to date.

This week's episode:

President and GM of Consumer at Yahoo Joanna Lambert on adapting to a changing media landscape — voices.media

This week we hear from President and GM of Consumer at Yahoo Joanna Lambert. She talks about the changes at Yahoo over the last few years and how Covid forced them to adapt, its 900 million users including a growing Gen Z audience, and Yahoo’s revenue strategies outside of advertising.

NEW Lessons from award-winning podcasts: The Week’s Holden Frith — voices.media

For two years running The Week Unwrapped has scooped the ‘Best News Podcast’, fending off competition from some of the biggest names in publishing. The Week’s Digital Editor and podcast host Holden Frith discussed how their signature three story format had to evolve during the pandemic, the importance of varied points of view within the episodes, and why the podcast is addressing an audience in its own right.