Thursday 4th November: Adobe working with news orgs on image origination

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A picture can tell a thousand words...but a picture can also be incredibly misleading, if taken out of context or used to tell a different story. We've almost certainly all seen cases in the last few weeks of people taking photos and using them as a form of misinformation.

What if news consumers could see relevant information about a digital photo, like where and when it was taken and by whom, without having to do the reverse image search check? When I first read about this, it seemed so obvious I was surprised no one had done it already. But increasingly, ownership and origins of digital files are becoming more important.

Adobe’s Content Authenticity Initiative (CAI) is developing tools and standards that would allow people to capture, store and verify key details about a photo, and then display that information online. It's all in the early stages, but it'll be interesting to see how it gets put into practice, especially with Twitter on board.

Google News has been shut in Spain since 2014, after the country decided that the tech giant should pay a monthly fee to Spanish papers (sound familiar?) Now Spain has overhauled its online copyright laws to fall in line with EU regulation, Google can instead negotiate fees with individual publishers, like it has in France and Australia.

Few newsrooms have the resources to launch special climate-centered projects and assign multiple people to focus only on the topic of climate change. But there are some small changes they can make to help draw attention to the topic and convey its urgency to audiences. The Fix has some tips.

A new study by IPG in partnership with Disney's Ad Sales unit has found that the source of the news a brand appears in is more important than the content around the ad. It's another piece to add to the growing body of evidence that publisher sites are a great place to spend ad money: last year, the IAB released a report on the 'halo effect' for brands advertising on news sites.

This week's podcast:

This week we hear from David Adeleke, Founder of CMQ Media and creator of the Communiqué newsletter. He outlines the complexities of using African media as a catch-all term, how podcasts are growing across the continent, and why an acquisition last year by Stripe has provided a lightbulb moment for technology investors.

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