Good morning! Today's Media Roundup is brought to you by Esther.

Publishers are seeing revenue bumps of up to 103% from email newsletters: "It is the new homepage" — whatsnewinpublishing.com

Some publishers are apparently seeing surges in revenue from newsletters, with shopping, home and garden, and business registering huge post-quarantine bumps. Lockdown has meant more of us are opening emails (over 20% increase reported by some publishers), and also clicking on more ads.

But the most interesting learning for me comes further down the article, talking about the success of Morning Brew. "It's not magic...it is the product of a sparky team who know their audience: we are our readers," CEO Alex Lieberman said. Publishers who use daily emails simply to promote their print and digital content may be missing the point; it's about recognising the unique ability of low-cost email newsletters to shape the day and workflow of readers.

The Wall Street Journal aims for a younger audience with Noted, an Instagram-heavy news and culture magazine — www.niemanlab.org

WSJ has officially launched its "monthly digital news and culture magazine" for 18- to 34-year-olds (that's a BIG age range culturally...) It's in the hands of Dory Carr-Harris, ex-VICE Executive Editor, and WSJ CTO and news strategist Louise Story. Content is behind the WSJ's dynamic paywall, but the 'cover story' of each monthly issue will be free to everyone. Thomas Baekdal has some thoughts about the content he's seen so far.

Clean up your act, Facebook, or we’re leaving — www.nytimes.com

This scathing piece from Recode's Kara Swisher opens by comparing Zuckerberg to her son doing a single chore. "You get zero claps for doing a tiny right thing after doing the wrong thing for far too long," she argues. We at Media Voices are divided over whether users will follow advertisers in boycotting the platform (we have a poll going if you want to pitch in).

The Washington Post to expand graphics and design team, as visual journalism draws subscribers — www.mediapost.com

The why is more important than the what for this story, with six of the seven most visited stories for the publisher being graphical. It reflects what the Financial Times' John Burn-Murdoch said on the podcast a few weeks back with two of their most-read stories ever coming from the data visualisation team. The people want pictures...

Throwback Thursday:

The Pool's Sam Baker on measuring digital success and launching paid-for newsletters — voices.media

Given our lead story is about newsletter revenue, this seemed like an appropriate throwback episode for this week. It broke my heart when The Pool closed - had they been able to go for a little longer and explore their own reader revenue options properly, I think they'd have had huge support from their readers.

Conversations Archives — voices.media

We've got some really exciting Conversations episodes in the pipeline, but in the meantime, why not catch up with some of our previous episodes? Each one is a deep dive into the topic with a special guest, and supported by a brilliant vendor.