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Thursday 26th November: Future Plc accelerates its eCommerce ambitions with GoCompare takeover

Good morning! Today's Media Roundup is brought to you by Chris.

Over the past year we've marvelled at Future Plc on the podcast. Only a few years ago the magazine company was bleeding revenue as the trends around print advertising and slow growth in digital advertising combined. Recently - as many of the smart magazine publishers have done - Future has invested heavily in eCommerce, from the brands that have strong eCom potential to the technology that underpins it.

Yesterday Future announced its full year results, which demonstrated that the merger with TI Media has been largely successful, with EBITDA rising to £101.9m from £54.5m in 2019. Crucially, though, Future also announced the acquisition of GoCo Group, owner of GoCompare. Future's chief executive Zillah Byng-Thorne said:

"Through the acquisition, we expect to create a leading offering for consumers, providing complementary insights that enable consumers to make informed choices in their passions, interests and key purchasing decisions." It is, effectively, a gamble that Future can continue to accelerate its eCommerce ambitions over the next few years. We wouldn't bet against them.

This is as well-argued a case for diversity in newsrooms as I've ever read. Frankly I'm jealous I never made it this well on the podcast. It boils down to this: you can't grow your audience if you're not growing the total number of people you speak to with respect and understanding.

In Australia, the proposed legislation would force Google and Facebook to share revenue from news links with Nine Entertainment, News Corp, and any other eligible media companies including Guardian Australia, or pay hundreds of millions of dollars in fines.

A fun one to finish, one that speaks to the limits of Netflix's power. The streaming giant has settled with Chooseco LLC - the owner of the 'Choose Your Own Adventure' trademark - over the phrase's use in one of its interactive shows.

If you think Chooseco was right to sue, turn to [page 34]. Otherwise, turn to [page 7].

This week's podcast:

This week, Peter spoke to Scott Omelianuk about how starting his new job just before lockdown affected Inc.’s plans for change, how their content strategy has shifted in response to a momentous year, and about the thinking behind Inc's new texting subscription service.

Join Media Voices, What’s New in Publishing and Permutive in a virtual event to launch this year’s Media Moments report, followed by a panel of publishing experts discussing how they will be navigating challenges and opportunities in 2021 and beyond.