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Thursday 22nd October: International Independent and the future of streaming
Happy Thursday! Today's Media Roundup is brought to you by Chris.
Netflix is among a number of streaming services that saw a subscriber boom in the early days of Covid-19 lockdowns. With nothing better to do the public signed up in droves for anything to replace going to cinemas, concerts, and sports events. As a result Netflix added nearly 26 million subscribers in the first half of the year. That boom time has come to an end, as the service reported it had 'only' added 2.2 million new subscribers in the face of competition from Disney Plus, Amazon Prime video and more.
It's hard to say, but we hope consumer reticence could be something to do with Netflix's ruthless approach to cancelling shows. For various reasons including increased payments to cast and crew and audience acquisition curves, the service tends to cull all but its biggest shows after two or three seasons. This leaves audiences sorely lacking catharsis. Hopefully this slowing of subscribers will make Netflix reappraise that approach.
We're not sure that anything could help Quibi now, however. The frequently-derided mobile-first streaming service went big at launch, but failed to attract an audience and is reportedly now having its shows shopped around piecemeal. It's a shame, but some experiments end in failure.
LATE BREAKING UPDATE: Since I wrote the first draft of this newsletter, it's been reported that Quibi is set to close entirely.
Change is afoot at the Indy. It's shuffling its editors and planning to roll out Indian and Chinese editions in a bid to triple sales by 2025. Its international focus is the logical next step after having gone digital-only - and will hopefully provide a counterbalance to stablemate The Evening Standard which has just undergone a harrowing round of cuts.
If you think that conspiracy theories and misinformation for profit is purely an English-language phenomenon, think again. This article on Politico breaks down the sheer scale of misinformation that is "inundating Spanish-speaking residents of South Florida ahead of Election Day". Worrying stuff.
Alexandria Ocasio-Cortez - better known as the only good politician and even better known as AOC - doesn't need newspapers to get her message out. Instead, she just needs the streaming service Twitch, 435000 concurrent viewers, and a game about surviving on a failing spaceship when at least one of your fellow survivors is an imposter bent on your destruction. Newspapers take note - this is how you do engagement.
Throwback Thursday:
In this throwback episode, Rachel Arthur, founder of independent magazine boom saloon, tells us about boom projects’ mission to democratise creativity and support access to the media, staying true to oneself, and the boom room agency.
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