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- Thursday 18th May: Inaugural Publisher Newsletter Awards shortlist is announced
Thursday 18th May: Inaugural Publisher Newsletter Awards shortlist is announced
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We are so delighted to be able to announce the shortlist for our first ever Publisher Newsletter Awards. From more than 160 entries, we have arrived at a shortlist of 100 newsletters across 15 categories with publishers from The Financial Times to Black Ballad represented. Awards manager Joanna Cummings said, “We’ve had some incredible entries in this, our first year. The calibre and number of applicants demonstrates that newsletters are a thriving and exciting medium."
Our aim in launching the newsletter awards was to give publishers the opportunity to showcase the innovations they are making in one of the oldest digital communications formats, and we haven't been disappointed. From tightly targeted community bulletins to twice-daily news updates, the shortlist displays the whole spectrum of newsletter formats.
The winning newsletters will be decided by a line-up of 25 judges, from organisations including The New Statesman, Adweek, The Washington Post and more. The winners will be revealed at an awards ceremony in July 2023. Follow @pubnewsletters or register for our email updates to get ticket information as soon as it is available.
Guardian editor-in-chief Katharine Viner has said that investigative journalism is a major driver of its contributions business. “The harder the investigation, the more challenging, the more legal attacks we have, the more the readers come and back us,” she explained. “And so I think it’s a really inspiring model for investigative journalism.” While it's working for the Guardian, Simon Owens commented on LinkedIn: "I think it's a tough model to scale. Not everyone has a century-old brand with a long history of investigative reporting."
The New York Times has released its much trailed audio app, its first stand-alone app since its cooking app nine years ago. For Adweek, Mark Sternberg called it, "An ambitious product whose fate could influence the future of audio journalism," while our very own Esther said it's a, "bold evolution of The Times’ broader strategy to cultivate direct relationships with its audience." New York Times Audio will be available to an audience of about 9.7 million subscribers.
When it comes to selling subscriptions, which works best? Telling people they are missing out by not buying a subscription or that they are joining in and staying in touch? This is a really interesting, if academic, look at the messaging that works best in selling digital subscriptions. I personally like the idea that a Gain approach might work better than FOMO.
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From securing data sources to getting colleagues on board, here is some advice from those who have already taken the leap to get started with AI. This is an extract from our new report, Practical AI for Local Media.
I'm at the Newsrewired journalism conference in London on Tuesday, moderating a panel on AI in Journalism. There's still time to join 200 media executives, journalists, academics and industry experts to share the latest knowledge about trends in digital publishing. Find out more at Newsrewired.com
