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Thursday 17th December: Facebook launches new tool to destroy newspapers
Good Morning! Today's Media Roundup is brought to you by Chris.
If you're a newspaper sharing articles on Facebook, you accept that you lose control over the context in which that content is presented. That's it, that's the trade off, it's been known since at least 2015. So why would publishers ever welcome a new tool from Facebook that strips even more context from their content? 'TL;DR', as it's called, will use AI to strip bulletpoints out of long articles, to be more easily digestible for its users.
Leaving aside the myriad other ways this would be a disaster, TL;DR is a panacea for precisely nothing. It doesn't help users truly understand a news article - '“I feel sometimes like there is someone in FB HQ whose job is trying to come up with new ways of completely destroying any semblance of intelligence in America,” tweeted WNYC editor-in-chief Audrey Cooper' - nor does it help publishers themselves.
Coming off the back of the news that 40% of people are unsure about whether Facebook does its own news reporting, this is further evidence that the social network as a whole doesn't care about newspapers except for their potential to generate ad revenue for Facebook itself. Individual departments might - but they're not the ones making the decisions. The people who thought this was a good idea are.
Ofcom boss declares it ‘extremely inappropriate’ for BBC to ‘balance’ trans people with anti-trans activists — www.pinknews.co.uk
There's been plenty of talk about bias at the BBC - some of it justified. One thing that's absolutely clear is that 'balance' between a rational position and bigotry doesn't mean finding a point in the middle, and Ofcom's chief executive Melanie Dawes has made it clear that the BBC has failed on those grounds.
Already trending upwards for many publishers, reader revenue growth has been spurred on by lockdown audiences desperate for news and with lots of time on their hands. Peter Houston rounds up the year in reader revenue.
Now making an entrance into the audio space - Netflix's audio-only mode is soon to be live! Don't expect them to invest heavily in podcasts in the near future, however. Their existing suite is purely self-promotional and this is probably a response to users who simply want to listen to shows as a secondary activity without using too much data.
This week's podcast:
The Economist’s Deputy Editor Tom Standage on why newspapers should predict the future — voices.media
As well as its flagship paper, The Economist also publishes future-gazing issues looking at what to expect the next year and even further into the future. This week Tom Standage, its Deputy Editor and Head of Digital Strategy tells us about the reason why it believes doing so is central its mission, what needs to happen to prevent journalists revisiting familiar mistakes in the near future, and why blaming the Duopoly for revenue doldrums is unhelpful.
From the collapse of events to the boom in subscriptions and shifting trust in journalism, our latest report explores how 2020’s defining moments have changed the media landscape, and what the future holds for 2021 and beyond. Get it now for free.