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- Thursday 16th February: 2023's Publisher Podcast Awards shortlist revealed
Thursday 16th February: 2023's Publisher Podcast Awards shortlist revealed
Good morning! Today's newsletter is brought to you by Esther.
Shortlist day is one of my favourite days of the Media Voices year. The list has been a work in progress since entries closed just before Christmas, so it's always a real joy to be able to go live and see how happy people are to be recognised for their work.
Beyond that, though, the shortlist each year also encapsulates the evolution of publisher podcasts. Many have now gone beyond straightforward brand-aligned interviews to thinking far more carefully about why audio should be used as a format, and how best to make it sound exquisite. If you're looking for your next great listen, this list (helpfully categorised with a playlist for each one here) is a good place to start.
This year for the first time, we'll also be bringing together the expertise and experience of professionals in publishing and podcasting in a Forum, to be held in the afternoon before the ceremony. We'll discuss some of the biggest pain points publishers face with podcasting, and more importantly, how we can solve them. Tickets are now available for both the Awards and Forum, and we'd love to see you there, whether you're on the shortlist or not.
At Twipe’s Digital Growth Summit, NRC’s Chief Digital Officer Han-Menno Depeweg outlined why the publisher decided to invest in podcasts, how it’s helping their subscriber growth, and why their dedicated NRC Audio app is helping future-proof journalistic audio. Since launching their own podcasts, NRC has noticed that the shows are actually the top-performing way that people are brought down the subscriber funnel.
This is really interesting because I feel like no one ever talks about Snapchat any more, but it's still a pretty decent revenue stream for some publishers. Kayleigh Barber speaks to a number of publishers about how they're doing, including navigating algorithm and priority shifts. Different platform, same story.
The Washington Post has hired its first Accessibility Engineer, Holden Foreman. He's responsible for maintaining up-to-date standards across the Post's products, as well as researching new opportunities for accessibility, and more. Marina Adami chats to him about the role and how publishers can start to address issues around accessibility.
On this week’s episode, we hear from Sarah Ebner, Executive Editor and Head of Newsletters at the Financial Times. She tells us about her role leading the newsletter team at the FT, and the value of newsletters in subscriber acquisition and retention but also as paid products in their own right.