Thursday 14th May: Publishers look to partners to help deliver eCommerce

May 14, 2020

Good morning! Today's Media Roundup is brought to you by Peter.

Building new ways of doing business into an established publishing operation can be hard. Doing it quickly is harder and Damian Radcliffe says, for publishers to execute a successful eCommerce strategy partnerships can be fundamental.

From beauty essentials to cookware, publishers have reached out to established retail organisations to help them build out their online sales. But affiliate deals from social media platforms and the ubiquitous Amazon also have a part to play... if you're canny.

Hearst has seen triple digit ecommerce growth across Men’s Health, Good Housekeeping and Cosmopolitan since their readers were forced to stay at home.

The Drum is reporting fresh research from the World Federation of Advertisers that shows almost 90% of large multinational companies have deferred marketing campaigns this month.

The PPA has published the highlights from a webinar I hosted, sharing learnings from the Publisher Podscast Awards with two winners - Laura Rowe, Editor of Immediate Media’s olive magazine, and Christopher Phin, Head of Podcasting at DC Thomson Media.

#ThrowbackThursday

In September last year we had Big Issue founder Lord John Bird on the podcast to talk about his new magazine venture. Hear why he thinks there is an urgent need for deeper and broader reading.

And finally...

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Peter