Thursday 11th November: Decent is a men’s magazine curated entirely by women

November 11, 2021

Good morning! Today's newsletter is brought to you by Peter.

I love this story from FIPP for a few reasons. First it's about a print magazine and I can't resist a plucky print escapade. Next, it's about turning the received wisdom on it's head - a magazine for men made by women. What a blast!

Founder Maria Kivimaa told FIPP:

Many of these gendered titles, though not all, perpetuate some dated stereotypes. I thought, what if we mixed it up a bit, and women made a men’s magazine?

Lastly, this feature is sponsored by paper producer UPM, proving that involving commercial partners doesn't have to get in the way of interesting storytelling. In fact, done right it makes finding and reporting on niche stories financially sustainable.

Good work everyone 👏👏👏

For the low, low price of just $2.99 a month Twitter pros can get an undo button that will let them recall errant tweets. That's right, you can pay to stop your own tweets. More interestingly you'll also get a Scroll powered "Top Stories" feature that will show you the articles most tweeted by the people you follow - yes that does sound a lot like Nuzzel. No idea when I can get this in the UK though 😒

Not a lot if this take on What's New In Publishing is anything to go by. Anyone looking at gaming and NFTs as models for the metaverse is missing the point that these are 'somewhat closed, smaller communities where the people already spend much of their time in digital worlds'. In other words, normal people probably won't be buying anything anytime soon in the metaverse.

Yes, that's right. The triopoly of Google, Facebook, and Amazon will snag the biggest share of 2021's $211 .2 billion digital ad spending in the US. The good news is that's about the same share as 2020 and just 1% up on 2019. For the future, forecasts show Google losing out, Meta holding steady and Amazon gaining ground.

This week's podcast:

This week’s interview is with James Fahn, Global Director of Internews’ Environmental Programs and its Earth Journalism Network. James spoke with us as he sets out with a group of journalists from the global south to cover COP26 from their own perspectives.

In this new Conversations episode, we hear from Jana Meron, Senior VP of Programmatic and Data Strategy at Insider Inc, Nicholas Flood, Future plc’s Global Ad Product and Revenue Operations Director, and Joe Root, Founder of Permutive. They talk about where advertising issues arose from, some of the challenges they face implementing the changes, and how we can all work towards a sustainable advertising ecosystem.