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Saturday 26th September: My Media Roundup by Vahe Arabian, Founder, State of Digital Publishing

Every Saturday morning, we invite a publishing pro to put together their top media links. This week’s guest editor is Vahe Arabian.

Vahe is the Founder of State of Digital Publishing. He focuses on publisher SEO & content strategy, whilst uncovering new media and digital publishing technology trends.

You can find Vahe on LinkedIn and Twitter.

Vahe says:

"Publishers are now well in full speed of becoming digital-first companies, with the ecosystem receiving further support from tech companies. These articles are some of the most interesting I’ve seen of late and is what is expected to come for the next year."

NBC SF Bay has a Netflix style strategy for increasing local news consumption. It has had clear success for the streaming giants, but it was a bit of gamble for an investigative news team.

The GNI Digital Growth Program will initially focus on five topic areas: Reader Revenue, Audience Development, Advertising Revenue, Data and Product.

Nine, in partnership with Adobe, has launched Audience Match, a virtual upfront that allows brands to better connect with Nine’s audiences by enabling people-based activation of first-party data that customers have agreed to share across Nine’s premium content.

The NY Times lanches with Facebook, represents the changing dynamic between publishers and technology companies, whilst making great strides in offering deep augmented reality.

For Jacob Donnelly, the consolidation of Napco Media (Publisher Executive) with AdWeek poses the question of whether there's enough media coverage of other media publishers.

If you would like to guest edit a future edition of My Media Roundup, simply reply to this email.