Monday 9th November: The future of European media is collaborative

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Understandably the eyes of the world have been on the US lately. Now, though, we can turn to issues closer to home. This extremely well-argued piece from Wolfgang Blau argues that Europe's public sphere and English-language media landscape will increasingly be at odds with one another, and that Europe needs to change how it interacts with those newsbrands accordingly.

He uses the example of a French politician having to write to the UK-based Financial Times in order to reach the audience needed for the message to matter. He also notes that, post-Brexit, the need to avoid that scenario becomes far more acute: "Without having domestic English-language news organisations whose global reputation, influence and distribution power on the various social media platforms can match those of the UK or US, continental Europe will remain at a disadvantage."

I don't want to spoil the specifics of his proposed solutions, as it's an excellent post and deserves to be read in Blau's own words. In short, however, it's as strong an argument for a collaborative approach to countering the dominance of English-language news organisations as you'll hope to read.

As we discussed in this week's podcast, video-based platforms failed to counter misinformation around the US election. While Twitter and - to a lesser extent Facebook - were calling out misinformation from Trump rapidly after it was published, YouTube and TikTok were not.

By Mark Thompson's admission The Daily was something of an experiment for the NYT. It was initially undervalued and under-resourced - yet it now receives 4 million listens every single day and is a significant driver of subscription growth for the title.

A media must serve its public - and at the moment that can come in the form of educational products for children who are stuck at home. We know that kid-focused news products like The Week Junior are viable, and this Nieman Lab article looks at how far that could go.

This week's podcast:

This week, we hear from Uwern Jong, Founder and Editor-in-Chief of OutThere magazine. He talks to us about the luxury LBGTQ travel brand's journey over the past decade, including how he's grown print readership, and how the pandemic has impacted travel content.

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