Monday 6th July: The sun shines on the nation state of social

Happy Monday! Today's Media Roundup is brought to you by Chris.

For the Guardian Carole Cadwalladr makes a strong case that Facebook - social media sans frontiers - is effectively an unregulated nation state with a cult-like mentality dedicated to propping up its internal mythology. Media folks will find a lot to agree with in this article, particularly given the leak of Zuckerberg stating that advertisers would come back to Facebook anyway following this well-publicised ad boycott.

The reality is - as we discussed last week - that he's right. For advertisers scale is the name of the game, and there's only two or three casinos in town. Much as we might wish it otherwise, as soon as ad spend is unfrozen, brands are going to softly creep back into Facebook's walled garden. You know it, I know it, Zuckerberg knows it, and Cadwalladr certainly knows it:

"And although 500 companies have now joined the boycott, the Wall Street Journal reports this represents only a 5% dip in profits. It may turn out that Facebook isn’t just bigger than China. It’s bigger than capitalism."

Coronavirus has hit local publishers especially hard. Now Sky News reports that Archant - the publisher of many local titles and magazines in addition to the campaigning national title The New European is "rac[ing] to find new investors willing to plug a funding deficit exacerbated by the Covid-19 pandemic’s disastrous impact on industry-wide advertising revenues."

If you want a microcosm of what's wrong with journalism's relationship with the tech platforms we use to disseminate news and analysis, look no further. In leaked audio from an invite-only app, venture capitalists pondered everything they think is wrong with journalism. Surprise surprise - they don't like being held to account.

Journalism fails in every respect when it doesn't accurately reflect society. This article from Poynter argues that - while (mostly) well-meaning - we too often opt for vague terms around race that effectively tell readers that they don’t need to understand the nuance of complicated issues.

This week's episode:

On this 150th episode of Media Voices, Cathy Olmedillas, founder of independent children’s magazines Anorak and Dot, explains how she learned about the collectability of magazines from her time at The Face and turned that into a style of publishing that owes more to books than disposable magazines culture.

Thank you, thank you, thank you. We're set to announce our next goals for support this week but, for now, thanks so much for all your support - whether that's cash money or forwarding this email on to someone else who'd appreciate it.